Apple: What recession ? Releases new hardware

Today Apple have released revisions to a number of their hardware products. Amongst the update list is the Mac Pro, Mac Mini, iMac, Time Capsule. Despite the current economic...

Today Apple have released revisions to a number of their hardware products. Amongst the update list is the Mac Pro, Mac Mini, iMac, Time Capsule.

Despite the current economic downturn, Apple haven’t responded with price drops, but are continuing to maintain a premium price point.

Australian pricing for the new products are shown below..

New iMac
New iMac Price

New Mac Mini
New Mac Mini Price 

New Mac Pro

New Mac Pro Price

New Time Capsule
New Time Capsule Price
* Also available in 500GB for A$ 479.00

As you can see from the specs and prices above, those wishing to become a switchers are going to need to save they’re pennies for a while. Charging premiums is fine during a strong economy, and fine if your product is massively superior to the competition. I’m sure Mac fanboys will rush to tell me I’m wrong, but I’m just not seeing the Mac products as good value for money, particularly in today’s economy. Especially given a some of the software I would run is essentially the same on either Windows or Mac.

The announcement today was surprisingly low-key. There was no call to arms, no fancy press event with months of lead up, just simply the launch of the new products online. I’m sure there’s an accompanying press release, but this release has a very different feel to it than a normal Apple event.

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Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis.