Overnight Facebok’s annual developer event, F8 kicked off with a keynote from CEO and Founder Mark Zuckerberg. Zuck spoke about major changes coming to the camera which continues to be a key feature of the platform. Facebook will introduce an Augmented Reality mode to the camera in messenger, which will layer connected content on top of the world around you.
Facebook says eventually we’re headed to AR glasses or even contact lenses, but what’s achievable now is a $1 app, instead of a $500 pair of glasses. Given the volume of users with phones, that’s actually a pretty compelling argument and Facebook can turn on this functionality for its more than a billion users.
When you think about Augmented Reality on the mobile, you instantly think about Pokemon and SnapChat that overlay digital assets on the real world. These were fine for the time, but what Facebook’s talking about is a far more in depth, connected and useful implementation built on top of the Facebook Graph, leveraging the data users have already contributed.
Skip past the jokes about Fast and Furious 8 at the start, but do yourself a favour, even if you’re not a developer, watch the F8 keynote as it give a great insight into the direction of the company. Given the scale, impact and audience Facebook has, other companies and products will follow, so what we’re really talking about is an industry direction.