As someone who lives in the Microsoft world, I like hundreds of millions of others, have Live Mail accounts. Part of my Live ID profile information is my birth date. It turns out my birthday is 2 days away and today I received ‘Happy Birthday from Windows Live’ email. A nice touch (with some marketing built in).
Not sure how long Microsoft has been doing this, but since signing up to hotmail in 2001, this is the first time I remember getting an email like this.
They were however beat by Boost Juice by a few days, which offer a free Boost Juice on member’s birthdays.