Hisense partners with Infiniti Red Bull Racing in multi-year deal

After being the official TV sponsor of the Australian GP in 2014, Hisense is announced today a new multi-year partnership with Infiniti Red Bull Racing. The announcement was made...

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After being the official TV sponsor of the Australian GP in 2014, Hisense is announced today a new multi-year partnership with Infiniti Red Bull Racing. The announcement was made at the Shanghai International Circuit ahead of the Chinese Grand Prix this weekend. The companies association with Motorsport continues to grow and complements Hisense’s sponsorship of NASCAR as well as other sporting relationships like The Australian Open tennis tournament and Schalke 04 football team in Germany.

The Red Bull Racing RB11 of Daniel Ricciardo and Daniel Kyvat will support the Hisense logo on the vehicles at this and every remaining race of the season. It is not yet confirmed if the sponsorship extends to driver clothing and apparel. Infiniti Red Bull Racing will use Hisense displays throughout their pit garages at the race track and also at their home base back in Milton Keynes, England.

“Infiniti Red Bull Racing is one of the most successful and most talked about teams in a sport renowned for technology, teamwork and competitiveness.  Like Infiniti Red Bull Racing, we are a proud challenger brand and we continually innovate our best-in-class consumer products to stay ahead of the others. We look forward to sharing these with the team to help them throughout the season.” – said Dr. Lin, Executive Vice President of Hisense Company Ltd.

Team Principal, Christian Horner, said “Everyone associated with Infiniti Red Bull Racing is delighted to welcome Hisense to our team. Their approach to innovation and technological development is impressive and we look forward to our partnership developing as the season unfolds.”

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The company had a strong showing at this year’s CES in Las Vegas, with many new displays on show including their 2015 ULED 4K displays. Their booth had one of the most impressive lines as a result of having a very impressive triple-screen racing simulator. After having the guys fire up Ricciardo’s car around the Melbourne circuit, I have a new found appreciation for the physicality of gear shifts and curb hoping.

Hisense has been the No. 1 television manufacturer in China, a position it has maintained for 11 consecutive years. Through this partnership Hisense is looking to become the third most popular global TV brand, one place higher than last year. In 2017, Hisense aims to reach a total revenue of 7.5 billion USD in the overseas market.

Update

Hisense got back to us with some images from the announcement, featuring our very smiley, Daniel Riccardo. As expected the Hisense logo now sits proudly on the front wing assembly of the RB11 alongside Renault, Pirelli, Casio.

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