LG bringing Active HDR and Nano Cell to 2017 TVs for CES

LGs third generation Super UHD TVs have been announced ahead of CES 2017. As we wait to see what the big new trend in TV is, LG are putting their...

LGs third generation Super UHD TVs have been announced ahead of CES 2017. As we wait to see what the big new trend in TV is, LG are putting their stake in the ground and betting on Nano Cell technology and Active HDR.

New LG models include the SJ9500, SJ8500 and SJ8000 which will be on display at CES in Las Vegas this week.

Nano Cell LCD is a displays technology that employs uniformly-sized particles approximately one nanometer in diameter to create more subtle, accurate colors that can be viewed from wider angles than other TVs. Ideal for large, high-resolution TVs, LG SUPER UHD TVs with Nano Cell deliver consistent colors at wider viewing angles with virtually no color difference for viewers seated directly in front of the screen and those watching from a 60 degree angle.

LG says that Nano Cell achieves their results by absorbing surplus light wavelengths, enhancing the purity of the colors displayed on the screen. To know how much this is a technology breakthrough versus marketing speak, will really require the TVs to be seen in person, something you won’t get to do until later this year.

The color green on conventional TVs can blend with other color wavelengths – such as yellow or blue – causing the color to fade and take on yellowish or cyan hues. LG Nano Cell dramatically reduces instances of color fading, image instability and other color degradation issues. Nano Cell technology also reduces on-screen light glow to maintain high picture quality even when the screen is surrounded by intense ambient lighting.

Delivering accurate colour, as it was intended by the original content producer is certainly not a new concept and after upgrading the resolution, and adding HDR in previous years, colour accuracy may well be the selling point (albeit a difficult one) for 2017.

Every new LG SUPER UHD TV will also come equipped with Active HDR and Dolby Vision. The next generation of HDR content will will come with brighter scenes and greater shadow detail and active HDR allows the TV to process the HDR picture frame-by-frame and inserts dynamic data where needed. This process allows the TV to offer the best picture to the viewers, whether the original HDR content contains dynamic, static or no metadata at all. Again another one you need to see in person to really appreciate.

On the software side, the new models get LG webOS 3.5, with easier control and faster access when using the improved Magic Remote and the new Magic Link feature. Instantly access to your favorite services like Netflix and Amazon Video with a dedicated button on the remote and access to a wide variety of entertaining 4K programming.

The new Magic Link button provides a quick gateway for finding favorite content and accessing information about the actors and characters on screen. And with the enhanced Magic Zoom, viewers can enlarge and record any part of the screen they wish to see close up. Connecting the TV to a mobile phone or PC with a USB cable allows one to enjoy eye-popping 360-degree VR content. Using Magic Remote, viewers can move the scene in any direction or zoom in and out using the scroll wheel to view more or less details.

Of course we continue to see the trend of thinness with the 55-inch SJ9500 – only 6.9mm at its thinnest point. While it looks neat on the cescent-shaped stand, wall-mounting is where the real benefits of a thin display are realised.

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