Social

  • Twitter’s inability to determine context and porn, hurting brand

    When you engage with Twitter, you’ll follow #tags and there’s something very broken right now. Hashtags or searches in general on Twitter aren’t smart enough to distinguish intent or context of the user. As a power user, I live with TweetDeck on a second monitor for much of the...
  • How to increase the chances of getting your tweet on #qanda

    Last month at Twitter’s Hello World developer event, they showcased local examples of business leveraging their greatest strength, live event interaction. One of those businesses was the ABC’s Q&A program who were early to adopt Twitter as a compliment to their popular show on Monday nights. Behind the scenes, integrating...
  • Gallery: Photos from #HelloWorld Sydney at Twitter Australia

    Tonight was Sydney’s turn for Twitter’s developer event, #HelloWorld. The event invited local developers to hear from Twitter staff about new features in their platform, as well as some great examples of local successes, like Clive Dickins of Seven West Media who spoke about the broadcaster leveraging social to improve business...
  • DJI launch ‘Beyond flight’ app to connect you with other dronies

    DJI, the company known for its drone technology has just released a new mobile app and social platform ‘DJI+Discover app’ helps people connect with like-minded drone enthusiasts and professional aerial service providers nearby. The app is available for iOS and Android users in U.S., the UK, Germany, Spain and Australia....
  • Facebook Live now available for all

    From today everyone will get Facebook Live. This means you can avoid the capture and upload cycle and simply stream live to your family and friends. Facebook are also making it easier to discover new live videos. Founder Mark Zuckerberg says “Live is like having a TV camera in...
  • Google+ is dead. Dropped from Photos, YouTube etc

    Google’s big experiment in social is over. Google+ launched back in mid-June and now it looks like the experiment is over. Google went super aggressive on forcing users to move to Google+ accounts on basically every service they offer. I can personally attest to the Google+ vs YouTube account...
  • 10,000 Twitter followers.. seriously.. thankyou.

    After joining Twitter in 2008, techAU has just passed a major milestone, 10,000 followers. I want to take some time to thank each and every one of you that have found value in the content we publish, followed, retweeted and favourited. Thankyou most to those who’ve helped spread the...
  • Red Bull Racing add #RBWall to the garage for the Melbourne F1 GP

    Social Media has impacted a lot of industries, but this weekend’s Melbourne Formula 1 is showing sport is changing dramatically. Social Media like Twitter, Facebook and Instagram are being used to fundamentally change the relationship between teams, drivers and fans. This weekend, Red Bull Racing are introducing a Red...
  • TweetDeck adds Team management

      Managing social accounts, especially for popular accounts can be a challenging task. To help manage a large account, you’ll want multiple people to respond to users, this is particularly useful if the account is used for customer support. TweetDeck Teams is a simple way to share access to...