Over the past 17 years, more than 100 million people around the world have used eBay. Today eBay are revamping their brand, including their logo, which you’ll notice isn’t updated on either ebay.com or ebay.com.au. That’s because it’s only an announcement today, the logo doesn’t actually go live till mid-October.
Ebay says “we deliver a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. To reflect our dramatically improved global marketplace, we have introduced a new face for the eBay Marketplaces logo.”
This could be the start of a major revamp for ebay, which severely needs it, second only to craigslist. The way looks and feels is severely dated and a new cleaner design would better match what’s happening on the web over the past few years.
Ebay have already started down this road with the introduction of their Windows 8 app which is a clean way to interrogate the big data sitting on ebay servers. The problem is the app is only a front end to the website, prompting users to jump out to the site once you get any further than the second level. The app, website and mobile offerings should all be unique destinations that allow you to accomplish all ebay tasks you wish to.
Our refreshed logo reflects eBay today. It’s the eBay you helped us create by meeting heightened customer expectations for features like free shipping, returns and outstanding customer service.
Although our look is a bit different, there’s one thing that will never change: We will always connect people to the things they need and love. And now, we are delivering on this vision by empowering our buyers and sellers to connect anytime, anywhere.
To better explain the differences in ebay today, they have created an infographic with plenty of impressive numbers. An interesting one is that 65% of items sold on ebay are fixed price. This reflects what you’ve no doubt experienced yourself is that the number of ebay stores outweigh the traditional auctions that ebay are famous for.
Unsurprisingly mobile is massive for ebay as well, similar to Facebook’s vision, this space will be critical to their future. Over 10 Billion dollars worth of sales had taken place in July of this year, with their mobile app being downloaded more than 100 Million times.
You can learn more about the new ebay logo and hear from eBay President Devin Wenig here.