Twitter will live stream the Intel Extreme Masters Sydney 2017 this weekend

When it comes to professional gaming, this weekend marks a major milestone for Australia. For the first time, Sydney will host a world-class esports event, the Intel Extreme Masters 2017. Twitter...

When it comes to professional gaming, this weekend marks a major milestone for Australia. For the first time, Sydney will host a world-class esports event, the Intel Extreme Masters 2017.

Twitter today announced that it has partnered with the world’s leading esports companies, ESL and DreamHack, to live stream esports events in 2017.

Kicking off on Saturday, March 4th, will be the first tournament to be live streamed on Twitter through the deal. In addition to all Intel Extreme Masters and ESL One tournament content, ESL will also produce live original content for Twitter, including a weekly 30-minute show featuring highlights and behind-the-scenes footage. All DreamHack events will also be live streamed, starting with DreamHack Austin in April.

The COO at Twitter, Anthony Noto said,

Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content,

By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.

VP Social Media & Editorial at ESL, Johannes Schiefer said,

Esports fans are endemic to digital and this partnership with Twitter expands ESL’s reach for all of our major tournaments for fans around the globe.

Intel Extreme Masters Katowice is our most anticipated live event, and we are excited to bring premier content from this tournament and beyond to more fans in a premium experience.

On March 4th, you can watch the live stream at https://twitter.com/i/live/856668785591189504 or at esl.twitter.com, iem.twitter.com, and dreamhack.twitter.com. The live streams on Twitter will also include advertising packages with TV style ad spots combined with original highlight and recap clips that advertisers can sponsor and promote on Twitter.

Categories
Social networks

Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis.