VR ride ‘VR Land’ is coming to the Sydney Royal Easter Show

VR Land is a virtual reality experience coming to the upcoming Sydney Royal Easter Show. Created by E2 Media, a leading Chinese media company, the experience is the first...

VR Land is a virtual reality experience coming to the upcoming Sydney Royal Easter Show. Created by E2 Media, a leading Chinese media company, the experience is the first time a paid VR ride has been available at the show. The installation will contain 19 stations where users pop on a virtual reality headset with in a luxurious ‘egg cabin’ that adds surround sound, hydraulic movement and vibrations.

E2 Media are calling this ‘the most realistic virtual reality experience currently available in Australia‘. This is helped by full surround sound and 360-degree motion.

Executive Director of E2 Media, Boey Fan said the ride is designed to bring a premium VR entertainment experience to a broader and more mainstream audience.

“’Virtual reality’ is one of those buzzwords that many Australians have heard of, but not necessarily experienced first-hand.

By making VR Land available at the Easter Show, we’re giving mums and dads, along with the kids, the opportunity to try virtual reality for the first time in a safe and controlled environment.

More than 850,000 visitors are expected at the Sydney Royal Easter Show this year, and we’re expecting VR Land’s eye-catching egg cabins to be a popular destination for people of all ages.”

In 2017, most people have encountered some kind of video game in the home. While contemporary video games and 3D movies have added an extra dose of realism to multimedia experiences, VR takes that experience and makes it immersive. With 360-degree video, wide viewing angles and sophisticated head-tracking technology, your brain is tricked into believing you’re body really is in a different environment.

VR Land takes this level of immersion even further with the addition of movement and surround sound audio. If you’re going down a steep incline on a rollercoaster, the egg cabin moves accordingly to create the illusion of weightlessness. Sounds like fun doesn’t it.

There’s a massive 25 VR experiences to choose from (including content from existing VR platforms such as Oculus), customers can enjoy everything from roller coasters and flying to shooting games and horror movie scenarios. Popular gaming franchises on offer include Minecraft, Fruit Ninja and Avatar. Each experience lasting between 2.5 minutes and 8 minutes.

The majority of the pods are single stations, however there will be a selection of double and triple pods available that enable couples and groups to enjoy the same virtual reality experience simultaneously.

VR Land’s eggs cabins can be used by people of any age, however the installation also includes toddler-friendly stations for kids aged 3-4. This consists of handheld VR goggles and a large screen for parents to see the content being displayed through the goggles.

“We have big ambitions for the virtual reality market in Australia. VR Land is our first endeavour into commercialising this exciting new technology, but we’re looking to launch into other verticals in the near future.”

 

VR Land is exhibit XGO004, located on Olympic Boulevard about 500m from the main entrance. It is opposite the Daily Telegraph Paddock and on the outskirts of the Kids Carnival area.

It will be running from 6-19 April between 10.00am and 7.30pm.

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