Westnet acquired by iiNet, making them 3rd largest ISP in Australia

Today Westnet have announced they’ve been acquired by iiNet for the healthy sum of $81 million. The combination of the two entities now makes iiNet the third largest ISP...

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Today Westnet have announced they’ve been acquired by iiNet for the healthy sum of $81 million.

The combination of the two entities now makes iiNet the third largest ISP in Australia. Surprisingly Westnet will continue to operate under it’s own brand, this seems a little strange, while there would be additional costs initially to update to iiNet branding, over the long term marketing and promotion budgets could benefit from a single brand.

Only time will tell if Westnet plans change after the deal is completed by the end of May.

More @ Westnet and PC World.

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Internet