Brisbane turns to cardboard VR to promote the city


Brisbane is using Google Cardboard Virtual Reality technology to promote their city. In an Australian tourism first, they’re giving Melbournians and Sydneysiders the chance to experience Brisbane in an effort to increase tourism, something that’s probably an easy sell on a chilly winter morning.

While viewing the videos via the Google Cardboard technology offers the best experience, if you don’t have it, you can still visit Brisbane YouTube Channel from your phone and check out the 360° videos. The advantage of the cardboard viewer is that it blocks out your peripheral vision and provides a much more immersive experience, it also positions the display the ideal distance from your eyes.

Brisbane invites shoppers at Bondi Farmer’s Markets and Prahran Markets to escape the winter inside pop-up Brisbane Bubbles this Saturday (27 June) and experience the warm hospitality and sunny disposition of Brisbane locals.

By stepping inside the giant inflatable bubbles, visitors will get to participate in six ‘must-do’ Brisbane experiences via Google Cardboard – the innovative device which transforms any personal mobile into a virtual reality headset.

Tourism and Events Queensland CEO, Leanne Coddington, said Brisbane’s enviable winter lifestyle and diverse calendar of events would be showcased through the lens of Google Cardboard.

“The virtual reality initiative invites Sydney and Melbourne residents to escape the winter chill and explore Brisbane by abseiling down Kangaroo Point Cliffs, going to a local live music gig, enjoying the city’s thriving dining and entertainment precincts or attending one of our exclusive events,” Ms Coddington said.

Lisa Bora, Head of Mobile at Google Australia, said:

“We’re delighted to see such a creative use of technology, which will give people a taste of Queensland.”

The six virtual reality experiences range from Sunday sessions in the outdoors, to sunset abseiling, running onto the grounds at Suncorp Stadium and watching a live gig at former Powderfinger bassist’s new watering hole, The Triffid.


The virtual reality experiences are being uploaded to the Visit Brisbane YouTube Channel now, which will allow you to see the videos via desktop or android devices thanks to YouTube’s recently released 360 video format. As long as viewers are using a Chrome browser or android app, they can experience Brisbane in 360 by simply visiting the Visit Brisbane YouTube Channel.

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