Christian Horner: How Hisense technology is helping Red Bull Racing succeed in F1

As official TV sponsor of the Australian Grand Prix, Hisense used the opportunity to launch their new Series 8 and Series 9 TVs. As a sponsor of the Red...

As official TV sponsor of the Australian Grand Prix, Hisense used the opportunity to launch their new Series 8 and Series 9 TVs. As a sponsor of the Red Bull Racing F1 team, they used the Paddock Club Suite to reveal the new sets to Australia. These specific to displays were shipped in especially for the event.

During the launch, Red Bull Racing’s Team Principal Christian Horner dropped by to share his thoughts on the relationship with Hisense (now in its 3rd year) and reflect on how the displays have helped their business. Horner also spoke on the challenges faced by the drivers this year with the new rules and about Aussie driver, Daniel Ricciardo’s chances of success.

The new 4K ULED Series 8 and Series 9 TV models introduced today are at the premium end of the lineup. The Series 8 will be available in a 55in or 65in display and offer a sleek, industrial design now equipped with considerations for neat cable management.

Of course in 2017 we expect HDR, but Hisense are boasting their “HDR Supreme” capabilities will provide a peak brightness of 1000 nits and Wide Colour Gamut that improves upon 2016 models.

The top tier is the Series 9 which will be available in a massive 75″ and 85″ versions. One thing that sets the Series 9 apart is this is the first Australian offering to incorporate quantum dot technology. This delivers better brightness and colour accuracy and saturation, delivering the picture to your house the director intended.

When it comes to software, both series will introduce Hisense’s updated and streamlined smart user interface, VIDAA U. The customisable platform adopts a simple, one-dimensional ribbon design user interface that allows users to view items on a single menu, with significantly faster response time than its previous incarnation.

VIDAA U can also detect any connected external devices, and comes pre-installed with an array of popular services including Netflix, Stan and Freeview Plus. The dedicated Netflix button on the remote will ensure easy access to as much HDR Netflix content users can handle.

Series 8 and 9 will be available from July 2017, and recommended retail prices are listed below.

85in Series 9 (85N9) RRP = $10,999
75in Series 9 (75N9) RRP = $7,999

65in Series 8 (65N8) RRP = $3,999
55in Series 8 (55N8) RRP = $2,999

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Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis.
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