Its no secret Digg.com is struggling. Traffic to the site has decreased since the community was largely unhappy with the v4 revision. Regular visitors to the homepage of Digg were used to seeing stories with thousands of votes, this has dropped in some cases to double-digits. Its sad I think its a good service, but when your slow to innovate in the face of competition from Twitter and Facebook, users go elsewhere.
To be honest the new design isn’t fundamentally different, but does apply tweaks in a couple of key areas.
- Notifications – get notified when your story makes it to Top News
- Profile Statistics
If your someone who pays close attention to stats, then you’ll be happy with the updated profile dropdown. When logged in, it allows you to see the numbers for Diggs, Comments, Submissions, Followers and Following. Notifications will display next to your profile picture at the top-right, a feature clearly derived from Facebook, but a good one none the less.
When visiting your profile page, you can now get detailed information about your behaviour on Digg.
Digg also took this opportunity to announce their current Top 20 Users, a controversial removal in earlier revisions.
If your one of the 15% of Digg users who are offered the new design you will see an opt-in banner at the top of the page when you log in. Remember you can return to the old design.. for now.
So will these changes really help Digg turn it around ? I strongly doubt it, it still doesn’t address the core issue of why someone would use Digg if they are sharing links on Twitter. Digg should have bought Delicious when Yahoo was trying to flip it, that would have made a much more significant impact and actually gave a lot more people a reason to use Digg. It is after all called a Social bookmarking site.