If you’re an admin of a Facebook Page, you’ll now have a new option at your disposal. Facebook Offers let you share offers with people who Like your page and they can share them with their friends. Facebook says when a referral comes from a friend, it translates to a 3x return on investment compared to traditional offers making this a potentially very valuable tool for your business.
When you create an offer, you generate a redemption code that can be used in-store, online or both. You get control over the number of people who can claim the offer as expiry dates.
Facebook is offering you a gateway drug (first one is free), but after that you’ll need to set a budget. The price of the offer depends on the audience you reach, similar to how Facebook Ads work. You can also add a barcode to your offer, allowing it to easily tie in with point of sale systems.
While large business may have 3rd party services that manage business offers, this is massive for small to medium sized businesses or organisations. What is typically a messy process to setup just got a whole lot easier. For Facebook this could potentially be big business, with many pages already manually using pages to post offers, this allows Facebook to get a cut of the action while providing access to a wider targeted audience.
This will potentially cut into the massive discount coupon sites revenue like Groupon. Given pages have already built a following on Facebook, distribution of offers becomes simple. Let’s hope Aussie businesses get on-board with this, as we are known as a nation of tight arses, who love a bargain.
More information @ https://www.facebook.com/help/pages/offers