Faraday Future is the much hyped, heavily resourced company wants to disrupt the automotive industry. Today they have announced a partnership to bring their technology to the Dragon Racing team in the third Formula E season in 2017.
Being an all-electric company, entering the all-electric motorsport championship makes a lot of sense for Faraday Future. Their partnership will see Faraday Future technology, both hardware and software, added to the car. It was announced today that they are also naming rights sponsors, so the team will now be known as Faraday Future Dragon Racing.
Back in March this year, Faraday Future were naming rights sponsors of the Formula E Grand Prix at Long Beach.
In the current season of Formula E, Dragon Racing are 4th, so they’ll be hoping the company that talks so much about the future, can deliver some futuristic technology that’ll see them lead the championship. The company put together a one time livery to celebrate the announcement, however the actual livery on the car in season 3, may be different.
Over the years, automotive manufacturers have used the top end of motorsport championships to drive their technology forward. By pushing forward on what’s possible, the technology eventually filters down to road cars. This does beg the question, did Tesla miss an opportunity here to enter a rapidly growing sport, Formula E.
During the press conference the panel of representatives from Faraday Future, Dragon Racing and the FIA, its clear having a new darling of the tech world join the sport, gives the sport credibility. They also believe developing in public is beneficial for the transportation industry to transition to green, all-electric vehicles in the future.
Faraday Future says they want to engage the consumers, understand their needs when it comes to connectivity, autonomy and more.
“We are a product driven, R&D company. We are going to produce extreme technology. To go down that path, you need to have the test bed of motorsport.”
More information at The Verge.