Ford Australia has today confirmed that a sharpened focus on EVs, commercial and performance vehicles will see changes to its local line-up.
The axing of Puma small SUV petrol versions by mid-2024 will make way for growth opportunities in Ford’s Transit and Mustang range, addition of the Tourneo people mover and the fully electric Puma Gen-E.
Ford has Puma stock on the ground to fulfill all current customer orders. Last arrivals of Puma petrol versions will be in May ahead of the introduction of Puma Gen-E, with timing to be confirmed closer to local arrivals.
Andrew Birkic, President and CEO, Ford Australia said:
“Our focus is on vehicles and in segments where we can really meet the unique needs of Australian customers. We see particular opportunities in commercial vehicles – from Transit to E-Transit, Transit Custom to E-Transit Custom, alongside Ranger”.
“We will also continue to focus on our performance line-up – from Mustang and Mustang Dark Horse, to Mustang Mach-E and Ranger Raptor – alongside a renewed emphasis on vehicles that help customers do the things they love, like towing a boat or caravan in an F-150, off-roading with friends in an Everest, or road-tripping with a large family in a Tourneo”.
“We have not taken this decision lightly and thank the many loyal customers who have chosen Puma over the years.”
