Formula 1 (@F1) kicked off its the 2025, 75th anniversary season with a special event, F1 75 Live at the O2 Arena in London.
During the new event, all ten teams unveiled their new liveries (although not their new spec cars).
Beyond the sleek designs and driver reveals, the event highlighted the pivotal role of technology sponsors—companies driving innovation in aerodynamics, data analytics, and fan engagement.
Here’s a team-by-team look at the launch highlights and the tech giants fueling their 2025 campaigns.
Scuderia Ferrari HP
Ferrari’s launch was a spectacle of tradition meets modernity, unveiling their Scuderia Ferrari HP car with a striking red livery accented by Hewlett Packard’s bold branding.
The event underscored their momentum from a strong 2024, with drivers Charles Leclerc and Lewis Hamilton radiating confidence for a title push in 2025. The Italian team’s blend of heritage and cutting-edge tech was on full display, setting the tone for a season where they aim to reclaim championship glory.
The O2’s stage buzzed with energy as Ferrari also teased new partnerships, including a fintech deal with Vantage.
Technology Sponsors:
- Hewlett Packard (HP): A global leader in computing and printing, HP’s $100 million title sponsorship brings advanced hardware like 3D printers and high-performance PCs to Ferrari. This tech accelerates design iterations and optimizes car components for 2025’s brutal race schedule.
- HCL Software: This enterprise software firm provides solutions for data management and cybersecurity. For Ferrari, HCL ensures seamless integration of race data, keeping their strategy sharp and secure.
- IBM: IBM’s role as the official Fan Engagement and Data Analytics Partner will leverage its cutting-edge technology and consulting expertise to enhance the fan experience, delivering personalized content and insights through a reimagined mobile app set to launch during the season.
Oracle Red Bull Racing
Red Bull Racing’s launch was a masterclass in confidence, revealing their Oracle Red Bull Racing machine with a familiar yet refined navy-and-red look.
Fresh off a dominant 2024, Max Verstappen and Liam Lawson took to the stage, with the team hinting at further evolution under Oracle’s data-driven guidance. The O2 crowd felt the weight of their dynasty, as Red Bull aims to extend its reign in 2025.
Red Bull’s history of pushing boundaries—think 150 billion race simulations in 2024—suggests they’re ready to leverage their sponsors to stay ahead.
Technology Sponsors:
- Oracle: A titan in cloud computing and databases, Oracle’s $100 million title sponsorship powers Red Bull’s simulation and strategy engine. In 2025, their cloud tech will crunch real-time data to keep Red Bull a step ahead.
- IBM: Known for AI and hybrid cloud solutions, IBM enhances Red Bull’s analytics, refining car setups and predicting performance shifts across the season.
- Zoom: This video conferencing giant ensures seamless global communication for Red Bull’s engineers and strategists, vital for a team operating at peak pace in 2025.
Mercedes-AMG PETRONAS F1 Team
Mercedes returned to black for their 2025 livery, unveiled with a sleek, menacing vibe at the launch.
Toto Wolff’s squad, powered by Petronas and a star-studded driver pairing of George Russell and rookie Kimi Antonelli, signaled a fresh start after a challenging 2024. The O2 event emphasized their technical reset, with a focus on reclaiming the front of the grid.
Technology Sponsors:
- Petronas: Malaysia’s oil and gas giant, Petronas crafts bespoke fuels and lubricants as Mercedes’ title sponsor. Their tech optimizes engine efficiency, crucial for 2025’s power-hungry tracks.
- Qualcomm (Snapdragon): A leader in mobile tech, Qualcomm’s Snapdragon platforms bring AR and 5G innovations to Mercedes’ fan experiences, while aiding trackside connectivity.
- AMD: This semiconductor powerhouse supplies high-performance computing for simulations, helping Mercedes fine-tune aerodynamics and strategy for 2025.
- SAP: Announced in late 2024, SAP became an official partner to modernize Mercedes’ IT infrastructure. In 2025, they provide cloud-based solutions like SAP S/4HANA Finance for cost management under F1’s cost cap, alongside AI-driven forecasting and real-time data analysis—crucial for operational efficiency.
- TeamViewer: Since 2021, this German tech company has been a sponsor, offering remote connectivity and collaboration tools. In 2025, TeamViewer’s branding appears on cars and suits, while its software supports seamless communication between trackside teams and the Brackley factory.
- CrowdStrike: A cybersecurity partner since 2019, CrowdStrike protects Mercedes’ vast data streams—up to a terabyte per race weekend in 2025. Their cloud-based endpoint security and Threat Graph ensure real-time threat detection, safeguarding intellectual property across the team’s global operations.
McLaren Formula 1 Team
McLaren’s papaya orange livery dazzled at the O2, with Lando Norris and Aussie Oscar Piastri exuding optimism after a breakout 2024.
Without a title sponsor, McLaren leaned on their strong partner list, showcasing a car that’s as much a tech platform as a racer. The launch highlighted their upward trajectory, aiming to convert near-misses into victories in 2025.
Technology Sponsors:
- Dell Technologies: A hardware and IT solutions leader, Dell provides McLaren with servers and storage, ensuring robust data handling for race-day decisions.
- Google Chrome: Google’s browser and cloud tools streamline McLaren’s digital workflows, enhancing fan engagement and team coordination in 2025.
Aston Martin Aramco F1 Team
Chasing podiums in 2025 with a blend of oil and digital daring. Aston Martin Aramco’s green machine sparkled under the O2 lights, with Fernando Alonso and Lance Stroll touting a car built for consistency.
The launch leaned into their tech-forward identity, spotlighting new deals like Coinbase and a crypto-paid partnership.
The team’s evolution under Aramco’s wing was clear, with a promise to marry track performance with off-track innovation. Aston Martin’s launch felt like a statement: they’re ready to disrupt.
Technology Sponsors:
- Aramco: This Saudi oil giant, with a $75 million title deal, brings fuel tech and computational fluid dynamics, optimizing Aston Martin’s aerodynamics for 2025.
- ServiceNow: A cloud platform for workflow automation, ServiceNow streamlines Aston Martin’s operations, from pit stops to logistics, for a smoother season.
- Coinbase: A top cryptocurrency exchange, Coinbase’s crypto-funded deal boosts Aston Martin’s digital strategy, engaging tech-savvy fans in 2025.
- ARM: Arm’s technology will enhance AI and computing for on-track performance and off-track operations, with branding on the AMR25’s rear wing and pit stop gantry.
BWT Alpine F1 Team
Alpine’s BWT-backed car rolled out with a pink-and-blue flourish, marking their final Renault-powered year before a 2026 switch.
Pierre Gasly and Aussie Jack Doohan hyped the O2 crowd, with a new Mercado Libre deal.
The French outfit leaned into their partnerships, blending water tech with e-commerce flair. Alpine’s 2025 story is one of transition, powered by a diverse tech lineup.
Technology Sponsors:
- BWT: Best Water Technology provides water treatment solutions as Alpine’s title sponsor, influencing sustainability efforts and lightweight materials for 2025.
- Mercado Libre: Latin America’s e-commerce leader, Mercado Libre amplifies Alpine’s digital reach, targeting new markets and fans this season.
- Microsoft: A tech behemoth, Microsoft’s cloud and AI tools sharpen Alpine’s data analysis, critical for their 2025 performance push.
- Arctic Wolf: A leader in cybersecurity joined as Alpine’s “Official Cybersecurity Partner.” Their logo appears on the A525’s halo, providing data security solutions critical for F1’s digital infrastructure.
Atlassian Williams Racing
A tech overhaul at Williams will hopefully see their ambition to climb the grid in 2025 be achieved.
Williams turned heads with a navy-and-white FW47, unveiling Atlassian as their new title sponsor at the O2. Alex Albon and Carlos Sainz Jr. framed the launch as a rebirth, with the team touting their biggest-ever commercial deal.
Technology Sponsors:
- Atlassian: This software firm, known for Jira and Confluence, transforms Williams’ workflows with AI and collaboration tools, aiming for operational wins in 2025.
- NEC: A Japanese tech veteran, NEC’s past IT solutions linger in Williams’ toolkit, supporting data infrastructure for race prep.
MoneyGram Haas F1 Team
Haas debuted a sharp MoneyGram livery, with Kevin Magnussen and rookie Ollie Bearman bringing fresh energy to the O2 stage. A new CommScope deal was announced back on February 7, 2025
The American team’s launch was understated but optimistic, eyeing midfield gains. Their tech partnerships aim to close the gap to rivals, with a lean, efficient approach.
Technology Sponsors:
- MoneyGram: A global payments firm, MoneyGram’s title sponsorship brings fintech to Haas, streamlining operations and fan transactions in 2025.
- CommScope: This network infrastructure provider equips Haas with SYSTIMAX and RUCKUS solutions, boosting trackside communication and data flow.
- Mphasis: Mphasis is an IT solutions provider specializing in cloud and cognitive services. For 2025, Mphasis continues its multi-year partnership, leveraging expertise in data, automation, analytics, cybersecurity, and AI to enhance real-time data analysis, predictive modeling, and performance optimization for Haas.
- Haas Automation: Gene Haas’ own company, Haas Automation remains a key sponsor, with branding on team assets and the VF-25. The company provides high-performance CNC machine tools and cutting tools, aligning with Haas’ operational needs, though its role is more tied to branding and financial support than direct F1 tech development.
Visa Cash App Racing Bulls
One of the biggest changes seen the RB enter the 2025 as a scrappy contender in a white livery. Racing Bulls (RB) unveiled a bold Visa-branded car, with Yuki Tsunoda and Isack Hadjar embodying the team’s youthful vibe.
The team is leaning on fintech and connectivity, aiming to punch above their weight.
Technology Sponsors:
- Visa: A payments giant, Visa’s title sponsorship powers RB’s financial tech, enhancing fan experiences and operational efficiency in 2025.
- AT&T: This telecom leader provides high-speed networks, ensuring RB’s data flows smoothly from track to base.
- Student.com: A student housing platform, Student.com taps into RB’s youth appeal, driving digital engagement with younger fans.
Stake F1 Team Kick Sauber
was in the data, but their Stake-powered identity shone through. The launch was a bold pitch for attention in a stacked field.Stake F1 Team Sauber’s green-and-black livery popped at the O2, with Valtteri Bottas and Nico Hülkenberg embracing their underdog status.
The Swiss team’s tech ties, rooted in past deals like NEC, complement their gambling sponsor. Sauber’s 2025 plan is to surprise, with tech as their backbone.
Technology Sponsors:
- Stake: An online betting platform, Stake’s $50 million title deal brings digital marketing muscle, amplifying Sauber’s visibility in 2025.
- NEC: This IT and electronics firm’s legacy support aids Sauber’s data systems, keeping their operations humming.
- Extreme Networks: They provide Wi-Fi 6E technology and ExtremeAnalytics for trackside connectivity and at the Hinwil headquarters. This ensures secure, high-speed wireless communication during races and boosts manufacturing productivity with bandwidth for AI and automation tools.
Tech fuels the future of F1
The F1 75 Live launch wasn’t just a car reveal—it was a showcase of how critical technology and technology sponsors are redefining Formula 1.
From Ferrari’s HP-powered precision to Williams’ Atlassian-led revival, these partnerships are the engines behind the 2025 season.
The first race of the 2025 Formula 1 season is the Australian Grand Prix, scheduled for March 16, 2025. It will take place at the Albert Park Circuit in Melbourne, Australia, marking the opening event of the 24-race calendar.
