GWM has responded to the recent launch of the MG4 and BYD Dolphin EV hatchbacks in Australia, both of which have base models that are priced at sub-$40K before on road costs.
GWM’s competing retro styled Ora EV hatchback now also has a price decrease with the company saying it is as a result of “the costs of battery technology (the largest single contributing component in EV cost)… fallen recently due to lower raw material prices”. The Ora range now starts from just $39,990 plus on road costs.
As a new bonus GWM will offer early Aussie buyers of Ora Extended Range, Ora Ultra and Ora GT a free wall mounted GWM Charging Station ($1690 RRP, install not included) as an incentive to purchase a more premium version rather than the base model.
This launch offer will be extended to customers who have already placed an order for a GWM Ora and is available to buyers who take delivery before the September 30th cut-off date (or while charger stocks last).
The 5 Star ANCAP rated Ora EV is backed by a 7-year / unlimited km warranty, 5-years roadside assistance and 5-years Capped Price Servicing. The battery receives coverage for 8-years. 
State-based Driveaway pricing can be found below
Ora EV (310km WLTP range):
| STATE | RECOMMENDED DRIVEAWAY PRICE |
| NSW | $41,045 |
| ACT | $40,606 |
| QLD | $41,550 |
| SA | $42,230 |
| TAS | $40,627 |
| WA | $42,927 |
| VIC | $42,566 |
| NT | $40,656 |
GWM Ora Extended Range (420km WLTP range)
| STATE | RECOMMENDED DRIVEAWAY PRICE |
| NSW | $47,045 |
| ACT | $46,606 |
| QLD | $47,670 |
| SA | $48,470 |
| TAS | $46,627 |
| WA | $49,641 |
| VIC | $48,818 |
| NT | $46,656 |
GWM Ora Ultra
| STATE | RECOMMENDED DRIVEAWAY PRICE |
| NSW | $50,045 |
| ACT | $49,606 |
| QLD | $50,730 |
| SA | $51,590 |
| TAS | $49,627 |
| WA | $53,039 |
| VIC | $51,944 |
| NT | $49,656 |
GWM Ora GT
| STATE | RECOMMENDED DRIVEAWAY PRICE |
| NSW | $53,045 |
| ACT | $52,606 |
| QLD | $53,790 |
| SA | $54,710 |
| TAS | $52,627 |
| WA | $56,307 |
| VIC | $55,070 |
| NT | $52,746 |
