Hisense beaming AusGP F1 action back to Red Bull engineers in London on a 9 x 4 metre screen

    The 2017 Formula 1 Rolex Australian Grand Prix has arrived this weekend and for the 3rd year in a row, Hisense are the Official Team Supplier for Red Bull Racing, showcasing its state-of-the-art display technology in Melbourne.

    Hisense are bringing almost 800 televisions to the Grand Prix Albert Park Circuit, a great opportunity to put their best products in front of a technology-foward audience. Hisense say their new displays offer bringing eye popping colour, razor sharp quality and great wireless connectivity to areas such as the exclusive Formula 1 Paddock Club hospitality suite, and the Red Bull Racing Team garage. If you’re lucky enough to be near the team garage this weekend, peel your eyeballs away from the plethora of carbon fibre bits and Daniel Riccardo’s gigantic smile and take a second to appreciate the displays.

    The Hisense screens are also found throughout our corporate hospitality and Media Centre and are instrumental in providing our fans and media with clear displays that have the latest functionality.

    Every race, every lap even, the cars generate a ridiculous amount of data. Some of this data is analysed at the track, but some is also referred to the engineers back at the team’s international HQ. This data and race statistics are extended beyond Albert Park to the operations room at the Red Bull Racing factory in Milton Keynes, London. Hisense hasn’t forgotten about those guys, installing a massive, state-of-the-art 9 x 4 metre screen to assist the team of engineers.

    Andrew Westacott, CEO of Australian Grand Prix Corporation, said that as the relationship between sport and technology becomes increasingly intertwined, the presence of Hisense screens at the Grand Prix has become a necessary tool for the enjoyment of the corporate hospitality and fan experience at the event.

    Andre Iannuzzi, head of marketing at Hisense Australia, says that the brand’s ongoing relationship with the Formula 1 Rolex Australian Grand Prix and indeed the Red Bull Racing Team, is consonant with the user experience Hisense aims to deliver with their range of televisions.

    “Anybody who’s ever witnessed a Formula 1 race in person will know what an unforgettable experience it is. You’re surrounded by lots of bold, vivid colours, the deafening roar of the F1 engines, and there’s a palpable, high-octane energy that really excites the senses.

    That, combined with the precision involved with planning the race, evokes a wonderful synchronicity with what our developers at Hisense create in a home theatre environment. It’s a partnership that very much speaks to what we’re all about as a brand”.

    The Formula 1 Rolex Australian Grand Prix runs 23-26 March 2017, at Melbourne’s Albert Park. Don’t forget Foxtel are putting on a dedicated channel and special pricing for this weekend to get as many Australian eyeballs on the event as possible.

    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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