Instagram clarify new TOS, want to innovate, not own your photos


Instagram CEO & Co-founder Kevin Systrom has just released a new blog post explaining the confusion around their Terms of service update. Before you go and delete your account to protest the change, you should read what’s actually happening, not what’s been reported.

Advertising on Instagram From the start, Instagram was created to become a business. Advertising is one of many ways that Instagram can become a self-sustaining business, but not the only one. Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.

You can read the full post over at the Instagram blog.

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