Instagram launches new Focus camera for Stories

Instagram is launching a new camera format on Stories. Focus lets you take professional-looking portraits right from your Instagram camera. When you take a photo or video of someone in the Focus format, depth of field is applied to blur the background and keep their face in focus, making the photo look like it was taken with a DSLR. 

Along with Focus, Instagram are also launching the @mention sticker (on iOS only) as another new way to tag friends in Stories.

Here’s how it works.

Focus Camera Format

  • When you open the camera, you’ll see “Focus” between “Boomerang” and “Superzoom” under the record button
  • Tap “Focus” and then find the face of a friend or switch to front-facing camera to take selfie
  • As soon as there’s someone in the shot, you’ll notice the person stays crisp while the background subtly blurs
  • Tap to take a photo or press and hold to record a video
  • As always, you can add creative tools like filters, stickers and text to your portrait photo or video before sending to your friends on Instagram Direct or adding to your story.


@mention sticker

  • Swipe right from feed or tap the icon on the top left to open the camera
  • Capture a photo or video, and you should see a smiley face icon at the top, next to the drawing and text tools
  • Tap the smiley face icon or swipe up
  • Tap the sticker marked @MENTION
  • Type the account name you’d like to mention (once you begin typing an account name, recommended accounts will pop up).
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Jason Cartwright
Jason Cartwright
Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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