JOLT and Polestar partner to ease EV range anxiety, ads feature real Aussie EV owners

    Just before Christmas I was topping up the battery of my Kia EV6 GT-Line (media loan review car) at a JOLT charger when I noticed the JOLT ad screen was featuring someone I know online in the Australian EV enthusiast community.

    Stan lives on Kangaroo Island (off the coast of South Australia) and owns a Polestar 2 2024 single motor long range, which he is currently driving several thousand kilometres from home to ACT and back again.

    Another Aussie Polestar 2 owner featured in the JOLT and Polestar campaign is Scott, one of the 10% most frequent contributors to the Polestar Owners Australia Facebook community group.

    JOLT has partnered with Polestar to debunk “range anxiety”, a common barrier to electric vehicle (EV) ownership.

    The ad campaign harnesses the aligned values and synergy between Polestar and JOLT, with both brands dedicated to advancing a sustainable, electric future.

    The first ads in early December were about “Round Trip, one charge”, showcasing iconic driving trip locations in NSW within a 655-kilometre round trip from relevant JOLT charging/out-of-home sites, and highlighting the Polestar 2 single motors long range.

    The second part of the campaign features photos from a variety of real Polestar owners like Stan, including the passion they feel for their Polestar and the lifestyle it enables, using the hashtag #ElectricLiving.

    Neerav Bhatt
    Neerav Bhatt
    Thanks to his broad general knowledge, research skills and ability to explain complex issues Neerav Bhatt has appeared in the online, print, radio and TV media including: ABC (Online, TV, Radio), SBS (Online, Radio), BBC World Service (Radio), 10 News TV, Sky News TV, Australian IT, Technology Spectator, Ausdroid, iTnews, APCMAG, IDG CSO and a variety of other publications. In 2023 he joined the techAU team and represents them at Sydney events.

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