Lamborghini just announced the Lanzador, an all-electric SUV that looks the part, but has one major problem, it’s just a concept.
The premium end of the vehicle market is going through an elongated realisation that the future of passenger vehicles will be electric and is often taking longer than even volume manufacturers to get this transition in full swing.
The car is said to be a preview of the direction they’re heading in for a future model planned for 2028, some 5 years from now.
As part of the brand’s Direzione Cor Tauri strategy, Lamborghini says this concept marks a significant step towards the decarbonization and electrification announced in 2021. Sorry Lambo, but announcing concept cars (EV or not) does not in any way get you credit for decarbonization, shipping EVs rather than thirsty ICE vehicles will.
With this concept, we are ushering in a new car segment, the Ultra GT, which is poised to offer customers a new and unparalleled driving experience, one that’s quintessentially Lamborghini, thanks to groundbreaking technologies.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini
The Lanzador is equipped with two electric motors, one for each axle, providing all-wheel drive and efficiency in all driving conditions, on all surfaces, and in every driving style. The system delivers a peak power that exceeds one megawatt.
The driver can independently adjust the control systems while on the road via controls on the sports steering wheel, actively modifying the car’s behaviour and creating their own individual profile to best express their driving needs and ensure unimagined emotions.
The new version of the driving dynamics control system, Lamborghini Dinamica Veicolo Integrata (LDVI), will set another benchmark for the House of Sant’Agata Bolognese, in terms of both concept cars and future production cars.
This control system gives drivers the utmost freedom of customization, allowing them to modulate the active control systems to best suit their driving needs.
Something else that stands out is the lack of door handles. We often see some elements like mirrors left off concept cars, so there’s certainly no guarantee this would be the final word, but there is another electric vehicle about to go into production that is confirmed to be moving past door handles.
Active Aerodynamics is another key feature of the Lanzador, employed in the front and rear to maximize aerodynamic efficiency in the different driving modes. This technology enables the car to regulate airflow precisely, increasing the range in Urban mode and increasing downforce in Performance mode.
In addition, thanks to its steerable rear axle and air suspension, the Lanzador adapts flawlessly to any surface and to driver-defined settings, which can be adjusted quickly and directly while on the road via steering wheel controls.
With the Lanzador, Lamborghini looks to the future and anticipates upcoming new styling solutions not only on the exterior but also in the interior, offering an entirely new experience in terms of spaciousness and comfort.
The interior is a truly futuristic space, incorporating Lamborghini’s “Feel like a pilot” approach. The driver and passenger are accommodated in an ergonomic environment, with a light, slim control panel that makes it possible to actively modify the car’s behavior while driving. The sustainable materials used for the interior, such as merino wool and regenerated carbon fiber, demonstrate the company’s commitment to reducing its environmental impact without sacrificing the luxury and comfort typical of a Lamborghini. Some of the non-visible plastic elements, such as the foam in the sports seats, are made from 3D-printed recycled fibers.
Lanzador represents a true milestone for Lamborghini as the company continues actively working to electrify its entire range of vehicles and to achieve decarbonization. The new concept car is part of a broad strategy to reduce CO2 emissions and embrace a more sustainable vision for the future.
A future of electrification: this is the direction Lamborghini is headed in, while holding firmly to the brand’s hallmarks of performance, cutting-edge technologies, exclusive design, and its position as a leader in the luxury automotive sector.
