Microsoft are using 9 year olds to promote Office 2007, highlighting just how easy it is to use. The promotion also ties in with charity organisation – The Smith Family. For every view of a video, which runs for around 30 seconds, Microsoft will donate AU $1. The current total of donations from the site is $3,146.
The Smith Family is a national, independent, social enterprise that supports disadvantaged Australian children to create a better future through education.
Promotions like this aren’t without self-interest from Microsoft. Whilst the aim may be to help out a charity, they also benefit through and increase promotion and brand awareness from the promotion. That aside, if the money does help the youth of today, then that’s a good thing.
Check it out @ Microsoft