Pandora available again in Australia, is it too late?


Many, many moons ago I signed up for Pandora. Shortly afterwards Pandora implemented IP-detection thanks to copyright holders and Australia was cut off from having personalised music stations. Long heralded as one of the pioneers in music discovery, thankfully Pandora has now returned to Australian shores.

Unfortunately in 2012 having access to Pandora isn’t nearly as important as it was 5 years ago. Aussie’s are now flooded with choices for music subscription services and the likes of Spotify, Rdio, Songl, Zune, Sony Unlimited and MOG pretty much all have music discovery taken care of. Also their interface on the web is fairly dated, so clearly that time hasn’t been spent on design.

Take what I consider as the leader, Spotify, once connected to Facebook, the music that your friends are listening to is shown in a feed, much like the Music Feed available in Pandora. Spotify also has applications that can create radio stations based off your music tastes, this means you don’t need to specify every track in every playlist. Essentially everyone has access to their very own DJ, which is Pandora’s main selling point.

Pandora does offer ad-supported free streaming, but you can go ad-free for $3.99 per month or $36 per year. There’s a decent choice of platforms on offer as well, with AIR-based desktop applications for Windows & Mac, as well as mobile apps for almost every mainstream platform and even support in some vehicles. What used to be high quality listening, 196kbps now pales compared to the 320kbps available elsewhere.


What do you guys think ? Too little too late for Pandora in Australia?

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This post is authored by techAU staffers. Used rarely and sparingly when the source decided to keep their identity secret, or a guest author who isn't seeking credit.

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