Tomorrow, July 13th is a big day for TiVo Australia owners with 12 brand new on-demand TV channels. The new channels will be ad-supported or “sponsored” with the first channel announced – Bella TV being sponsored by Cadbury. Bella TV will be a dedicated channel targeted towards women, so the Cadbury sponsorship makes a lot of sense with plenty of chocoholics out there.
As for the content of the other 11 channels, we’ll have to wait and see tomorrow as TiVo has been quiet on what they’ll include.
The new channels will be part of the CASPA section of TiVo and require users to have a CASPA wallet. This effectively means to access the new IPTV channels, you’ll need to hand over your credit card, despite the channels being free. For those TiVo owners who haven’t yet got a wallet, it’s also required to download the Movies, TV Shows or Music content from CASPA.
More info @ TiVo Australia