As reported on Wednesday, Instagram and Facebook have officially unveiled their new video sharing feature. Announced this morning at Facebook HQ, the immensely popular photo-sharing app that Facebook acquired for $1 billion last year now allows you to share short 15 second videos, comapred to Vine’s 6 seconds and features simple editing capabilities as well as 13 new filters that were specially created for video.
The feature is rolling out in an update today to iOS and Android users today, and will impact a hige amount of people due to Instagram’s current reach.
This will be the biggest change to Instagram since the service launched three years ago. Instagram CEO Kevin Systrom has expressed in the past that video could be the future of Instagram, but has stressed that video adds challenges that are not presented by photos. Seemingly, being a part of Facebook now and having access to all its resources has enabled Instagram to finally be able to live up to its video dreams.