Amazon Prime Day 2023 announced for July 11-12th, 65 hours of epic deals

    Amazon Prime Day is one of the biggest shopping events of the year, and 2023 is no exception. The two-day sale is expected to take place in mid-July, over two days.

    Here’s everything you need to know about Amazon Prime Day 2023.

    Prime members can score low prices on products across all categories including electronics, homewares, Amazon devices, everyday essentials, beauty, video games, toys, sports equipment and more. New deals will drop throughout the event, with discounts on top products from much-loved brands and more deals than last year’s event from Amazon’s selling partners, many of which are small and medium-sized businesses.

    Amazon Prime Day couldn’t come at a better time for Australian shoppers, as research commissioned by Amazon reveals that 89% of surveyed Aussies are still treating themselves to discretionary items, with 45% saying that they wait for products to go on sale to do so. 

    There’s no doubt that Aussies are on the hunt for a good deal with one in three (32%) respondents saying they are more focused on bargain hunting now due to the cost-of-living situation and one in five (20%) purchasing discretionary items during key calendar sales periods. 

    Prime Day has saved Australian members millions of dollars over the years and we look forward to offering them huge savings again this year.  Aussies are looking for value, whether that be on the everyday essentials or on something for themselves, and we are proud to bring them discounts on a huge range of brands and products this Prime Day.

    Arno Lenior, Director of Amazon Prime in Australia

    Prime members will have access to deals across more than one hundred thousand products from brands, including Bose, Crocs, Casio, Ecovacs, Delonghi, Dove, Instant Pot, Lego, Miele, Nike, Nintendo, Omo, Samsung, Quilton, The North Face.

    Small local businesses will also feature items in the shopping event including Perth based beauty brand with Australian-made products that are vegan, AntiBeauty; Victoria-based sparkling soda maker with sustainability at its core, Twenty39; and Perth-founded TikTok trending hair styling tool, Mermade Hair.

    When is Amazon Prime Day 2023?

    The much-anticipated shopping event will see local deals running for 48 hours from 00:01AM AEST 11 July, until 11:59PM AEST on 12 July.

    Deals from Germany, Japan, UK and US will be available on through Amazon Global Store until 5:00PM AEST on 13 July, giving Australian Prime members access to a massive 65 hours of deals – the world’s longest Amazon Prime Day.

    Shop Early, Save Big

    Can’t wait to shop until Amazon Prime Day? Early deals will kick off soon:

    Prime Video

    Prime members and Amazon customers in Australia can rent select popular movies for $2.99 or less on the Prime Video Store from 00.01AM AEST on 30 June until 11.59PM AEST on 12 July. Prime members who are not currently subscribed can add select channels for $0.99 per month for two months from 00.01AM AEST on 5 July until 11.59PM AEST on 12 July. Restrictions apply.

    Kindle Unlimited

    Eligible Prime members can enjoy three months of Kindle Unlimited for $0.00, accessing millions of titles and thousands of audiobooks on any device when they sign up between3.00 PM AEST on 21 June to 11.59PM AEST on 12 July. Terms and conditions apply, $13.99/month after 3 months. Cancel anytime.


    From 3:00PM AEST 21 June to 11:59PM AEST 31 July, Prime members who sign up for an Audible membership can try Audible free for the first three months. Discover thousands of audiobooks, Audible Originals, and exclusive podcasts. New members only. $16.45/month after three months. Cancel anytime. Restrictions apply.

    Amazon Devices

    Access some eye-catching early deals from the Amazon Devices range while stocks last, including:

    • Echo – create your smart home with 50% off RRP on the Echo Dot (5th Gen), available in three signature colours and featuring a sleek design and improved audio, for vibrant sound anywhere in the home, live from 00.01AM AEST 3 July until 23.59 AEST 12 July

    • Kindle – up to 20% off RRP on the Kindle Scribe, the next generation of Kindle that unites reading with writing, live from 00.01AM AEST 03 July until 23.59 AEST 12 July

    • Fire TV – 50% off RRP on both the Fire TV Stick Lite and Fire TV Cube, where you can stream more than 200,000 movies and TV shows from Netflix, BINGE, Stan, Disney+, Prime Video and more (subscription fees may apply), live from 00.01AM AEST 3 July until 23.59 AEST 12 July

    • Ring – Up to 28% off RRP on select Ring devices including the Spotlight Cam Pro and Plus –– live from 00.01AM AEST 03 July until 23.59 AEST 12 July

    How do I get Amazon Prime?

    To participate in Amazon Prime Day, you need to be an Amazon Prime member. Amazon Prime memberships cost A$6.99 per month or A$59 per year.

    You can also try it out by signing up for a free 30-day trial of Amazon Prime before Prime Day to take advantage of the deals.

    How do I find the best deals on Amazon Prime Day?

    There are a few different ways to find the best deals on Amazon Prime Day. You can:

    • Check Amazon’s Prime Day landing page: Amazon will have a dedicated landing page for Prime Day where you can browse all of the deals that are available.
    • Use a deal-finding service: There are a number of websites and apps that track Amazon deals, such as Camelcamelcamel and Honey. These services can help you find the best deals on the products you’re interested in.
    • Follow Amazon on social media: Amazon will be sharing deals on its social media channels leading up to and during Prime Day.

    Is Amazon Prime Day worth it?

    Amazon Prime Day can be a great way to save money on a variety of products. However, it’s important to do your research before you start shopping to make sure that you’re actually getting a good deal.

    Overall, Amazon Prime Day can be a great way to save money on a variety of products. However, it’s important to do your research before you start shopping to make sure that you’re actually getting a good deal.

    Enhancing customer delivery; creating jobs for Australians

    Since last Amazon Prime Day Amazon Australia has continued to grow and invest in  its operations network to enable a seamless, faster, and reliable shopping experience for customers across the country. This includes the opening of a purpose-built sort centre in Craigieburn, Melbourne which has the capacity to process up to 160,000 packages a day.

    The sort centre, sees already picked-and-packed customers orders sorted by final destination, consolidated and, shipped to one of Amazon’s 11 delivery hubs or to third-party carriers for more efficient delivery customers.

    The company also opened two new logistics sites in Bella Vista and Gosford, NSW enabling faster delivery to customers in those regions with Amazon Flex (the service that enables next day delivery).

    As it grows its operations network, Amazon Australia has also continued to grow its team, creating hundreds of permanent operations jobs around the country since last Prime Day, with exciting career opportunities, competitive pay, and benefits such as paid parental leave and highly subsidised health insurance.

    Amazon also plans to onboard more than 1,000 seasonal workers around Australia to provide additional support for its fulfilment and logistics team over the mid-year sales and Amazon Prime Day.

    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

    Leave a Reply


    Latest posts


    Related articles