During their Blackberry Live conference, Blackberry has just announced that their extremely popular BBM messaging platform will be coming to Android and iOS as a free app this winter. The app will support iOS devices running iOS 6 and Android devices with 4.0 or above.
Blackberry CEO, Thorsten Heins said in the announcement that “It’s time to bring BBM to a greater audience, no matter what mobile device they carry.”
BBM has long been one of Blackberry’s strongest exclusive features, but I believe that moving it to competitors platforms is a move in the right direction. Thorsten Heins believes so too, calling the move a “statement of Confidence” and that Blackberry 10’s prospects are “so strong that we are confident that BBM can become an independent messaging solution.”
The company is planning on delivering a “fully featured” experience for BBM on its rivals platforms – starting with messaging and groups with voice, screen share and channels all coming later on.
Blackberry also noted that the successful release of the app depends on Apple and Google approving it to be released into their app stores. There’s some pretty fierce competition in the mobile messaging world, so Blackberry will have to rely on more than just their name to have a success here.