The Electric Vehicle Council of Australia is a national body representing the electric vehicle industry in Australia. Their mission is to drive investment and awareness to accelerate the electrification of transport, for a more sustainable and prosperous Australia.
Today we got a new video ad from them which I believe will really help achieve that mission.
The 1-minute ad titled ‘My Next Car: Embrace the Electric Future | Australian EV Revolution’ features a range of electric vehicles already on sale in Australia right now including BMW, Tesla, Hyundai, Porsche, Audi, Polestar and more.
The clever theme in the video is the line ‘My next car will…’ which sees many completions to that question.. all of which help to showcase the benefits of upgrading from an internal combustion vehicle (ICE) to an electric vehicle (EV).
My next car will… have electrifying performance
Here we see a Porsche Taycan sliding around corners at a track (The Bend in SA for those playing at home).
This directly addresses any who haven’t got the news and think EVs are slow, or that you need to compromise on performance to make an environmentally friendly vehicle purchase. In reality, the opposite is true and those seeking a thrilling driving experience should look to EVs, as you’ll find the fastest 0-100km/hr figures being achieved by EV now.
The instant torque of an electric motor allows for dramatic acceleration and thanks to the heavy battery pack being positioned in the floor of the vehicle, they have a low center of gravity, allowing for great handling through corners.
Traction control in EVs (some better than others) is seriously impressive, allowing all that power to be deployed to move the car forward like a rocket, rather than frying tyres. Some automakers have track modes that allow those driving/racing enthusiasts to enjoy their vehicles at maximum performance.
My next car will… transform my weekend
This section of the clip showcases the Hyundai Ioniq 5’s Vehicle-to-load technology. A very happy couple is enjoying camping, or glamping, complete with lights a fridge (where they retrieve some chilled wine), charging their phone and getting light. As a subtle hint, there’s a great shot of a couple sitting adjustment having a very different camping experience.
This couple has no power, and looks sad and cold (apparently the temperature varies every 50 meters in this place 🙂
Here’s where things get cheeky, with the actor’s name ‘Scotty’, a reference to the Previous Prime Minister of Australia, Scott Morrison, who famously mocked EVs. Scott Morrison made the comment in 2019, when opposing Labor policies to reduce vehicle emissions.
The girlfriend or wife, goes on to say ‘Hey Scotty, I thought you said these EVs were going to ruin the weekend’. While this is a pretty funny jab at Scomo, his anti-EV position set back Australia’s EV adoption significantly and only now with many state-based incentives in place, are EV sales taking off.
We’re now significantly behind the rest of the developed world and while nothing or person is wholly responsible, he held an incredibly influential position at the time and chose to use to be on the wrong side of history.
My next car will… have fewer emissions than a cow fart
Importantly the ad features the first electric ute to be sold in Australia, the LDV eT60. I would have loved to see it towing a decent payload to put that discussion to bed – yes, EVs can tow.
admittedly, we need many more electric ute offerings in Australia for those looking for EV options, the Rivian R1T, the Ford F150 Lightning, for example, would be very welcome here.
My next car will… slash my energy bills by powering my house
In this portion of the ad, they focus on the Vehicle-to-grid capabilities of the Nissan Leaf, something fairly unique in the EV landscape.
At the end fo the ad, we get a grab bag of EV benefits rapidly.
- My next car will be… a people mover
- My next car will be… fun to drive
- My next car will be… great for road trips
- My next car will be… a rental
- My next car will be… subscription
And now for the punch line..
My next car will be… electric.
I think what I love about the ad is that everything it includes is factual and what’s even better.. there are many more benefits than these to EV ownership. The ad didn’t even mention the lower cost of ownership, the convenience of home charging, the ability to monitor and control the vehicle remotely via your mobile app and the quiet experience inside the cabin.
The ad concludes with a goal, a mission for the EV council, but one Australia should rally behind – 1 million EVs by 2027.
According to the April 2023 VFACTS report, there have been 23,926 electric vehicles sold year-to-date, for the whole of 2022, there were 33,410 new EVs sold, showing a dramatic uptick in adoption.
Cumulative EV sales are difficult to get to, as Tesla, the largest EV seller in Australia didn’t report sales for a number of years.
With 2027 being just 4 years away, we are going to need more promotion, more word of mouth, more models, more price points and more charging for that to become a reality.
Now here’s the ad, please watch and share it with your friends, family and colleagues and let us know in the comments if you’re considering an EV for your next car purchase?
From the announcement post by the EV Council of Australia, it looks like the ad will not just be seen online, but also aired on SkyNews Australia, a channel that has an audience that may take the most convincing, particularly as many of their hosts have clean voiced questions about Climate Change and Electric Vehicles.