Hubbl attempts a Boxee, unifying multiplatform content

    Australia’s newest IPTV offering was revealed today and it has a bold ambition to change the entertainment experience for the better for millions of Australians. The new service is named Hubbl.

    We all have far too many streaming subscriptions and in 2023, we’re really spoilt for content options. That does come with streaming fatigue and struggles to find good content among a vast sea of offerings.

    Hubbl offers a solution to the many hours lost scrolling and app hopping and the confusion that comes with managing more than one subscription. It brings simplicity and ease back to the world of entertainment. 

    Hubbl, previously known as ‘Project Magneto’, brings together paid and free streaming entertainment into the world’s best user interface (so there is no need to go in and out of apps to discover content you love).

    The Hubbl experience is delivered via a world-leading entertainment operating system (OS), which will be available on two different devices, giving consumers access to a universe of content, whilst unifying your subscriptions.

    Backed by global leaders in entertainment technology – Comcast USA and Sky UK – Hubbl has a world scale but has been designed for Australia. Hubble will continuously evolve its entertainment OS with regular software updates, without requiring a new device.

    Hubbl is a different approach to the IPTV industry, perhaps the most different in years, bringing together TV and streaming experiences by making it easy to access your paid and free shows and sports, simplifying search and how you continue watching content across apps, as well as taking the frustration out of managing app subscriptions.

    Hubbl is a small device that plugs into any compatible TV. The only way to make the Hubbl experience better will be to buy Hubbl Glass – a world-class TV with Hubbl and a high-quality built-in sound bar that only requires an internet connection and a power cord, no other wires.

    We all love the explosion of choice that streaming has delivered us over the past few years. But there is no doubt we are all experiencing the same frustrations: having to go in and out of apps, keeping track of show recommendations, remembering what we started but did not finish watching and who in the family is paying for what. Hubbl solves these frustrations.

    Hubbl is the next quantum leap in entertainment technology and is the solution to a complex Australian streaming landscape caused by the fabulous explosion of choice in streaming services available to Australians.

    Hubbl is like nothing in the market – ‘it is TV and streaming made easy’ – seamlessly integrating world-leading technology with a purpose-built design and unrivaled app integration that sets it well ahead of the curve.

    It has been built with Australian consumers in mind, effortlessly fusing free and paid entertainment and sport from apps, channels and the internet into one seamless user experience – delivered via Hubbl Hub or a world leading TV, Hubbl Glass. It will deliver a frictionless paid and free entertainment environment, and we believe will become the heart of the home for millions of Australians.

    Patrick Delany, CEO, Hubbl and Foxtel Group

    Hubbl will launch in Australia in the coming months and more announcements on app partners and product features will be released soon.

    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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