The new Intel Extreme QX6850 (3.0GHz, 1333fsb, 2x 4MB cache) is making big impressions today. Giving some strong benchmarks particularly in gaming, and overclocking showing equally impressive.
PC Perspective summing up exactly what I was thinking, AMD is going to have to work very hard to beet this.
More @ Hot Hardware
and @ Hexus
and @ PC Perspective