Last week Google announced a rebranding of their mobile services. You can now Play with Apps and Games, Play with Books, Play with Movies and Play with Music. With all this playing, it positions Google’s mobile offerings as consumer-focused. While it the Play moniker may be more appealing the the consumer marketing, it does create an issue when it comes to business.
Android has actually done a great job at being flexible enough for enterprise adoption and deployment. Of Android’s 450,000+ applications, business and productivity apps feature heavily, meaning Android is often seen as the device of choice when you actually want to get work done.
Businesses want serious productivity devices to achieve business outcomes while on the go, not a play toy.
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