Official Kumo screen shot from Microsoft

    Apparently Microsoft has decided that rebranding their Live Search property is the best way for them to increase market share in internet search. I actually like Live as a name and I believe Live as a brand is one of Microsoft’s best. Some of their most forward thinking products have come from the Live development.

    The screen shots below show the new kumo search (left) and the current Live Search (right). Kumo ads different categories and filter options to refine the search results. This is a nice touch, but I don’t think it’s the fundamentally new search paradigm that’s needed to bring down the search giant – Google.

     official kumo screen shot live search vs kumo

    More @ LiveSearch blog

    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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