Australia’s EV adoption is finally taking off with the Federal Chamber of Automotive Industries (FCAI) data showing electric vehicles (EVs) made up 6.8% of new car sales in Australia in April 2023. This is up from 5.9% in March and 4.1% in February.
BMW has also confirmed they’re seeing significant growth in the registrations of their fully electric vehicles. Registrations of electrified BMW models in Australia between January and April were up 50 per cent on last year, with fully electric BMW registrations more than double those of 2022.
BMW Australia and New Zealand have announced a host of new benefits for buyers of electric vehicles, in a move to make the ownership experience more attractive.
The headline offer is the Power Pack, which includes a complimentary third-generation BMW Wallbox, a six-year complimentary BMW Service Inclusive package, and a $5,000 trade-in bonus.
The Power Pack is available for the BMW iX3 and iX xDrive40 models in both Australia and New Zealand.
In addition to the Power Pack, all BMW fully electric vehicles in Australia come with a 5-year charging subscription to the country’s largest charging network, Chargefox, as well as a 5-year new car warranty and three years of roadside assistance.
In New Zealand, BMW already offers a complimentary BMW Wallbox upon purchase of any fully electric BMW vehicle. Customers who purchase a new BMW iX3 or iX xDrive40 with the Power Pack and finance the vehicle via the BMW Full Circle plan will also receive a $1,500 contribution towards installation of the BMW Wallbox, as well as a $5,000 trade-in bonus.
BMW New Zealand’s home charging solutions complement its efforts to the rollout of free fast charging across the country. Late last year it commenced a new partnership with EV charge point operator Jolt to expand the availability of charging points to drivers of electrified vehicles.
The initiatives come as BMW continues to grow its electrified vehicle footprint in Australia and New Zealand, both in the breadth of its line-ups and sales volume.
Earlier this year the brand introduced the fully electric BMW i7 to critical acclaim and award-winning success, while the first-ever iX1 has just gone on sale in New Zealand and is due for imminent launch in Australia.