TCL which stands for ‘The Creative Life’, was at CES 2017 this week to launch its new flagship products. Their new QUHD X2 series features Quantum Dot display technology (like Samsung), as well as Dolby Vision’s high-dynamicrange (HDR) technology, MEMC, Harman Kardon sound system and an ultra-thin, edgeless design.
Like Hisense, TCL has been making big inroads on the dominant players in the Australian market and in 2017, that trend is set to continue as product quality continues to increase at affordable prices.
The new X2 range offers an impressive brightness of up to 400 nits, great for light rich environments and a wider color gamut which TCL say is 52.7% wider than normal LED TVs. MEMC is a dynamic image system that compensates for display motion blur and reduce the motion trails to the minimum.
The sound included with TVs are usually junk and quickly leaves you with another expense of external surround sound or at least a soundbar and sub setup. TCL are trying to solve that problem with six Harman Kardon speakers at the bottom of the display. We’ll have to review the TV to see how well these work, but the benchmark for on-board TV sound is still very low.
TCL has also equipped the X2 with many useful features like Bluetooth Audio and Sound Return, enabling users to connect smart devices to their sets, and also connect headphones through their smart devices if required. In 2017 if you’re TV doesn’t do this, its time to upgrade. This is especially useful if you stay up later than everyone else at your house and want to continue watching movies or play games well into the morning.
Li Dong Sheng, Chairman and CEO of TCL Corporation said,
“Today marks an important milestone in our transformation journey from a traditional home appliance manufacturer 35 years ago, into a leading technology provider and creator of life experiences, the result of our redesigned company structure that encompasses 7 product lines, 3 types of services and 1 investment and venture unit,”
“It is never just about products. We believe products and services go hand-in-hand in providing the best experiences to our users. By leveraging our manufacturing expertise and innovative spirit, we are excited to continue to expand and deepen our presence globally. With our latest technologies and partnerships with industry leaders, we believe we are in prime position to empower our users to discover and create their own moments in life.”
— TCL_Europe (@TCL_Europe) January 6, 2017
TCL’s showing a commitment to R&D with a recent announcement to consider the integration between artificial intelligence (AI) and the entertainment experience. TCL’s AI concept, AIxperience, gives TVs the ability to understand, interact and plan through deep learning and data analysis supported by a TV system based neuro-network. This provides more personalized content and an interactive experience for consumers. We’re yet to see the benefits of this, but if they can understand who’s watching and tailor the experience automatically, then TV will have taken a giant leap forward.
If you don’t think TCL are serious about scaling up production and sales, you’re wrong. They’ve invested almost 8 billion (USD) in new manufacturing line for 11th generation of displays with China Star Optoelectronics. This production line is the most
In Australia you’ll know the TCL brand from them supplying displays for the Melbourne Cup Carnival and the Victorian Racing Club as well as a premier partner of Melbourne Victory Football Club.
More information at TCL.