Tesla Model 3 was the 3rd highest-selling car in Australia in Jan23, Model Y leads segment

    The Tesla Model 3 was the third highest-selling car in the market. This is according to the latest sales data for January 2023 in Australia, provided by the Federal Chamber of Automotive Industries.

    The start of 2023 has kicked off well for the auto industry, with new vehicle sales growing to 84,873 units, up from 75,863 from Jan 22, a growth of 11.9%.

    Of these sales, 4,852 were fully Electric Vehicles with 3,231 passenger EVs sold, 1,617 SUV EVs sold and 4 light commercial EVs sold.

    The largest EV sales by far were from Tesla who only started contributing their sales data to the mix in the past year, so comparing January EV sales YoY results in a ridiculous >999% growth, but in reality, EVs have continued their growth, now accounting for 5.71% of new vehicle sales in Australia.

    Tesla won both vehicle segments they play in, as we wait for the return of the refreshed Model S and X.

    Medium > $60K

    In the medium-sized sedan category over $60k, Tesla absolutely dominated with the Model 3, accounting for 70.2% market share, landing 2,927 sales. The next closest was the Mercedes-Benz C-Class at just 408 units.

    SUV Medium > $60K

    In the medium-sized SUV category over $60k, Tesla also won the segment, selling 386 Model Ys, accounting for 16.7% of that category. The race was a little closer, narrowly beating the BMW X3 selling 384 units.

    What about other EVs?

    If we look at other Electric Vehicle sales in Australia, we’ll see that they all see much smaller volumes than Tesla, largely a symptom of supply limitations.

    • BYD Atto 3 – 267
    • Polestar 2 – 164
    • BMW iX – 95
    • Hyundai Ioniq 5 – 30
    • Kia EV6 – 44
    • Nissan Leaf – 39
    • Audi e-tron GT – 33
    • Mercedes-Benz EQC – 23
    • BMW i4 – 12
    • Porsche Taycan – 8
    • BMW i7 – 8
    • Mercedes-Benz EQB – 3
    • Mercedes-Benz EQS – 1
    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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