Vodafone sees 62% increase in data use


    Vodafone Hutchison Australia has continued to real in customers in light of Telstra repeated network outages. In the first 6 months of 2016, they added an impressive 239,000 customers, 4.5% growth compared to last year, for a total of 5.5 million.

    Each user is now more valuable to Vodafone with the year on year comparison, gross average revenue per user increased 4.5%.

    VHA Chief Financial Officer James Marsh said VHA’s half year results were pleasing and in line with expectations.

    “We are proud of our strong network and worry-free products, so it’s pleasing to see another solid performance as it indicates we are on the right track”

    Vodafone benefited from the increase in total network customers with a 4.2% year on year increase in direct customers and a growth of 28.6% customers coming from MVNO users (predominantly TPG Mobile customers) on other providers that leverage the Vodafone network.

    It seems plenty customers are enjoying Vodafone’s Red plans, especially the products like the $5 roaming (13 countries now supported) and our $0 roaming trial in New Zealand. Vodafone is relating these as a key driver of new connections, renewals and upgrades.

    While Vodafone is growing its customer base, the customer demand for data consumption is up a staggering 62%. We know Aussies are hungry for data, but its clear with affordable access to use their data cap back at home, travellers are loving it. Compared to the horrendously inflated international data plans or even hotel data charges, this is a really solid deal.

    Mr Marsh said VHA was focussed on increasing consumer confidence in its network and products.

    VHA’s network is better than ever after our multi-billion dollar investment over recent years, with our 4G network now reaching more than 22 million Australians”


    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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