Premium beer brand Heneken is offering people the chance to experience the world in a very different way. The Voyage’ is new campaign that takes males from across the world and drops them into remote locations across the globe. They’re left with only the most basic supplies and directons. The result is ‘Dropped’, a YouTube series that let’s you watch the travel experiences of these explorers.
Haven’t you ever though about taking a risk, doing something off script, getting out of groundhog day? These guys said yes to something different and are now experiencing the world in a way they never imagined. In the past few months, Rikar has been dropped in Alaska, Stavros in Cambodia and William in Morocco. This month nother explorer will be ‘Dropped’.
Check out the video below and watch William Englehardt, a photographer from Brooklyn, NY that was dropped in Morocco. Yep, that’s exactly what it sounds like, the start of an great pub story, but also an adventure of a lifetime. This is just the start of his Moroccan adventure.
Those who buy specially marked packs on Heineken will be able to redeem a code and play an online game that tests your navigation skills. Don’t worry, your experience will be a digital one that can be enjoyed at home with a good beer.