Windows Mobile

    Below are some notes from the Tech.Ed session on Windows Mobile. Some very interesting information was revealed.

    • PC growth 3.9%
    • Mobile 5.8%
    • Mobile PCs 18.6%
    • Converged devices (smart phones) 34.1%

    Windows Phones made by 50 device makers.

    Microsoft remain focused on the Windows Mobile platform and not building a dedicated Microsoft Phone.

    Application developers now receive more share of the development. Since the introduction of the App Store, developers now get a better deal. Previously around 20%.

    Windows Mobile 6.5

    • UX Upgrade with great new touch capabilities
    • Improved browsing with Internet Explorer
    • Widgets
    • Windows Marketplace for Mobile

    Windows Marketplace for Mobile

    • Phase 1 – Eliminate distribution barriers (On-device client, Attractive Economics, Global reach).
    • Phase 2 – Eliminating purchase barriers (Purchase choice, Purchase convenience, Purchase confidence)
    • Will have application trials. Return within 24hrs. Aiming for higher priced apps.
    • Ability to buy apps from PC, Phone or Web. (Web will work basically the same as Xbox online).
    • No in-app purchases available.. yet.
    • Your app cannot contain the marketplace.
    • Expectation is that Games will be the most popular category.
    • Will contain screen shots, Review, version number. Very similar to iPhone App Store.
    • By the end of the year Windows Marketplace for Mobile will support all 6.x devices.

    Windows Marketplace for Mobile items.

    • Showcase
    • Most popular
    • Operator store
    • What’s new
    • Categories
    • My applications

    Transparent processes & policies

    All declined apps will be fully explained. Available from


    For the cost of becoming a developer, $119 (which gives you the ability to publish in the Windows Marketplace for Mobile). allows you to publish 5 applications. The problem is, that every region counts as an app. Furthermore, any additional apps will cost you $99. This pricing structure is ridiculous, there was a collective gasp from attendees as this was confirmed. In comparison, the competition – the iPhone development platform, allows developers to publish with worldwide distribution for around $130.

    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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