Uber

  • First autonomous vehicle death raises so many questions

    Yesterday the world changed. The first human, Elaine Herzberg, died as a result of an autonomous vehicle, travelling in autonomous mode. We all kind of knew this day may arrive, but hoped it wouldn’t. Understandably, there’s several investigations underway to determine how this could occur and ultimately who’s at fault....
  • Uber Movement will see 550+ cities benefit from Uber data

    If you’re Uber, you’ve pissed off a lot of cities by disrupting the status quo. So what better way to back in the good books, than provide cities with the data they so dearly need, traffic data. While we know city congestion is a massive problem in ever major...
  • VIC Government adding $2 fee per Uber trip, funding Taxi’s old business model

    Technology has meant ordering a ride from A to B has become easier, faster and better. Thanks to ride sharing companies like Uber, the transportation industry and specifically taxi services has received a well overdue disruption. The Victorian Government has today announced all commercial passenger vehicle providers charged a levy equivalent...
  • Uber disrupts their own business model

    Uber is in 507 cities worldwide right now and their successful model of employing drivers is about to change. In a post titled ‘Rethinking transportation‘ Uber CEO Travis Kalanick announced they were acquiring Otto. The startup has just over 90 employees, but those employees have been working on a very important puzzle...
  • Uber celebrates New Years with their 1 Billionth trip

    Well Happy New Year Taxi industry, your biggest rival just registered the 1 Billionth trip worldwide. That’s an astonishing number and congratulations to the ride sharing service. This year Uber seen a couple of important successes here in Australia, with Uber now becoming legal in the ACT and NSW....
  • Not only did #YourTaxis fail, they’re completely clueless

      If you work for Uber PR, take the week off. There’s nothing Uber could do to improve the marketing coming as a result of a failed stunt from taxi companies yesterday. After months of very public protests against Uber, fabricated stories of potential safety risks, the Australian taxi...
  • Uber offering free rides to new customers, extends middle finger to Taxis

    Today in Melbourne and soon around the country, Taxi drivers are striking against Uber. They’ll tell you the service is illegal and unfair because they don’t pay a ridiculous $30-$40K price tag for a plate. In reality, technology and a better service has arrived and their protests are little...
  • Uber celebrates 1,000,000 rides in Sydney. 20 Million kms in Aus

    In just a single year since launching UberX in Sydney, the company is now celebrating a major milestone. 1 Million UberX trips in Sydney. For a company that has disrupted the embedded transportation networks in Australia and around the globe, they create controversy wherever they go. To succeed at...
  • Uber plans to create 20,000 jobs in Australia this year

    It’s no secret that any company that disrupts the long established and powerful taxi industry will feel some heat. Since launching in Australia, Uber has been signing up drivers in Melbourne and Sydney and expanding rapidly. The Victorian and New South Wales governments have both issued fines to Uber...