The 2022 F1 Australian Grand Prix is being powered by Lenovo technology

Today is race day at the 2022 Formula One Grand Prix in Melbourne. If you’re at the track, or watching from across the world, you’ll see plenty of Lenovo branding and there’s a good reason for that.

Back in March, Formula 1 announced they were partnering with Lenovo as an Official Partner.

This multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the highest-level of racing and entertainment to its worldwide fanbase. As global leaders in their respective fields, Formula 1 and Lenovo want to push the boundaries of what’s possible when combining sports with advanced technology.

On Thursday this week, I was able to spend the day with Lenovo at the Melbourne Grand Prix to kick off the 4-day event. The Jack Brabham suites provided a great view of the action at turn 1, a critical location, particularly given this year’s track changes includes a widening of the corner by 2.5 metres. This is engineered to produce a potential passing opportunity and has also increased the speed through this section of the track, helping to some rack records be smashed this weekend.

Over the next few years, the partnership will involve Lenovo’s technology being used across the Formula 1 organisation, both back at its base and at races. Lenovo’s hardware devices, as well as High-Performance Computing and server solutions will be increasingly integrated throughout our operations.

From running powerful on-premises data collection solutions to producing higher quality content and supporting broadcast applications, the Formula 1 and Lenovo collaboration will result in a better experience for fans.

The partnership will drive global visibility of Lenovo, showcasing Lenovo’s capabilities on a global scale and integrating industry-leading hardware technology at the heart of Formula 1. It plans to leverage Lenovo’s extensive selection of premium hardware as well as innovative next-generation technology such as augmented and virtual reality, as F1 continues to connect fans with the sport in new and more engaging ways.

We are proud to announce our new global partnership with Formula 1, the world’s most prestigious motor racing competition, to engage half a billion fans all over the world with exciting, innovative experiences.

This partnership is based on our shared passion for innovation, performance, and the winning spirit. Together Lenovo and Formula 1 will push the limits of technology to help shape a faster, smarter, and more sustainable future.

Yang Yuanqing, Chairman & CEO of Lenovo

Partnering with Formula 1 to deploy Lenovo’s smarter solutions across the organization, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience.

Formula 1 is focused on its digital transformation and continuing to surprise and delight its fans. Lenovo’s portfolio of hardware, services and solutions will be key to helping Formula 1 create new ways for fans around the world to experience the same thrills you’d experience track side.

Luca Rossi, President of Intelligent Devices Group, Lenovo

As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology. Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season.

Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.

Stefano Domenicali, President & CEO of Formula 1
Posted in:
Jason Cartwright
Jason Cartwrighthttp://techau.com.au/author/jason/
Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

Leave a Reply

SHARE THIS

Must Read