The majority of TikTok users use the app to consume the content from others, and many of the videos that rise to the top of the For You page feature filters created by the platform.
With Effect House (beta) TikTok is enabling creators to create their own filters. Their new Effect House Guide provides a complete instruction set on how to create Augmented Reality effects.
The guide walks you through how to prepare your 2D/3D assets, how to do face tracking and transition from the camera feed to the augmented video. This is a really comprehensive guide and something that many should be able to follow.
Effect House offers tools and learning resources, equipping creators with intuitive design and development technologies that would empower them to build immersive and dynamic effects for TikTok’s global community.
Inspiring joy and creativity with Community Effects
Creators have already inspired a world of joy, creativity, and endless entertainment with the effects they have made throughout the early beta for Effect House.
To date, more than 450 effect creators have published effects on TikTok, inspiring the creation of more than 1.5 billion videos and garnering over 600 billion views globally.
Through the expansion of Effect House as a beta experience, we’re looking forward to seeing more of the world’s creative builders develop engaging and exciting effects for the global community.
Keeping safety and inclusivity at the heart of creative effects
TikTok says they are focused on fostering a safe, authentic, and inclusive environment for the global community to create and engage with effects.
In addition to Community Guidelines, effects must follow Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are.
For instance, TikTok doesn’t allow effects that promote colorism or negative stereotypes against protected groups, nor do they allow effects that depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance.
All submitted effects will be reviewed by the platform’s Trust and Safety team to help ensure they adhere to TikTok policies before they’re released to the broader TikTok community. When an effect violates those policies, it will be removed and the effect’s creator will be notified but will have a chance to appeal the removal.
Celebrating the Effect House community
To celebrate the impact of the Effect House community and inspire future creators, effect creators from around the world will be highlighted for bringing their artistry, ingenuity, and creativity to life with their effects on TikTok.
Discover Effect House
On TikTok, you’ll know an effect was made in Effect House by tapping the effect on a video and viewing its results page, where effect creators’ profiles are linked. When recording videos, you can also see the effect creator’s username linked below the effect’s name. All the published effects in a creator’s portfolio can be viewed from a designated tab on their Profile page.
If you have iOS, you can download Effect House and start creating effects now.