Facebook just launched another new feature, the ability to tag products in photos ! If you or your friends are holding, sittings, standing or even throwing products, then you can now tag them, just like you would a person.
This is potentially a massive deal for brands. Previously business have relied on users clicking Like on their Facebook page to know who uses their products. By having Facebook Product tags on individual photos tagged, this allow notifications to flow to the product provider (in the example above – Canon), to provide further information how, when and where their products are being used.
So the question is, will you as a Facebook user, spend the time to tag products of companies in Facebook Photos ? And what if by tagging yourself using a product allowed that company to offer you incentives to recommend it to your friends ? That’s not a feature available yet, but today’s new feature seems like a step in that inevitable direction.