Facebook Product tags. Brands rejoice !

Facebook Product tags

Facebook just launched another new feature, the ability to tag products in photos ! If you or your friends are holding, sittings, standing or even throwing products, then you can now tag them, just like you would a person.

This is potentially a massive deal for brands. Previously business have relied on users clicking Like on their Facebook page to know who uses their products. By having Facebook Product tags on individual photos tagged, this allow notifications to flow to the product provider (in the example above – Canon), to provide further information how, when and where their products are being used.

So the question is, will you as a Facebook user, spend the time to tag products of companies in Facebook Photos ? And what if by tagging yourself using a product allowed that company to offer you incentives to recommend it to your friends ? That’s not a feature available yet, but today’s new feature seems like a step in that inevitable direction.

Jason Cartwright
Jason Cartwrighthttp://techau.com.au/author/jason/
Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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