Apple: What recession ? Releases new hardware

    Today Apple have released revisions to a number of their hardware products. Amongst the update list is the Mac Pro, Mac Mini, iMac, Time Capsule.

    Despite the current economic downturn, Apple haven’t responded with price drops, but are continuing to maintain a premium price point.

    Australian pricing for the new products are shown below..

    New iMac
    New iMac Price

    New Mac Mini
    New Mac Mini Price 

    New Mac Pro

    New Mac Pro Price

    New Time Capsule
    New Time Capsule Price
    * Also available in 500GB for A$ 479.00

    As you can see from the specs and prices above, those wishing to become a switchers are going to need to save they’re pennies for a while. Charging premiums is fine during a strong economy, and fine if your product is massively superior to the competition. I’m sure Mac fanboys will rush to tell me I’m wrong, but I’m just not seeing the Mac products as good value for money, particularly in today’s economy. Especially given a some of the software I would run is essentially the same on either Windows or Mac.

    The announcement today was surprisingly low-key. There was no call to arms, no fancy press event with months of lead up, just simply the launch of the new products online. I’m sure there’s an accompanying press release, but this release has a very different feel to it than a normal Apple event.

    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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