Today Apple have released revisions to a number of their hardware products. Amongst the update list is the Mac Pro, Mac Mini, iMac, Time Capsule.
Despite the current economic downturn, Apple haven’t responded with price drops, but are continuing to maintain a premium price point.
Australian pricing for the new products are shown below..
New iMac
New Mac Mini
New Mac Pro
New Time Capsule
* Also available in 500GB for A$ 479.00
As you can see from the specs and prices above, those wishing to become a switchers are going to need to save they’re pennies for a while. Charging premiums is fine during a strong economy, and fine if your product is massively superior to the competition. I’m sure Mac fanboys will rush to tell me I’m wrong, but I’m just not seeing the Mac products as good value for money, particularly in today’s economy. Especially given a some of the software I would run is essentially the same on either Windows or Mac.
The announcement today was surprisingly low-key. There was no call to arms, no fancy press event with months of lead up, just simply the launch of the new products online. I’m sure there’s an accompanying press release, but this release has a very different feel to it than a normal Apple event.