Nissan have engaged the services of one of Australia’s greatest exports, Margot Robbie to help sell their electric vision for the future. As brand Ambassador, Robbie, famous for roles in Suicide Squad, the Wolf on Wall street and Neighbours, stars in a promo clip where she drives a Nissan BladeGlider around Monaco.
The prototype Nissan BladeGlider is capable of 190km/h top speed, which hits 100km/h in less than 5 seconds but come on Nissan, that’s not impressive in 2017, under 3 and we’ll talk. The vehicle itself is an all-electric sports car designed to give us a glimpse of the future and is part of Nissan’s Intelligent Mobility vision of how cars should be driven, powered and integrated into society.
Margot Robbie put the radical three-seater through its paces around the closed Monaco street circuit before racing another BladeGlider. The pair of 272PS performance cars raced through the iconic Tunnel and diced with each other along Massenet before finishing in the glamour of Casino Square.
There’s a LOT of Hollywood about this clip, most of which is CGI and its doubtful Robbie actually drove the car at all and she definitely didn’t drift it. I’m actually fine with that, this isn’t about delivering hardcore facts about a production vehicle, so why not embellish a little, have fun with it and get people excited for EVs.
The BladeGlider is essentially a road-going, single person Go-Kart on steroids.
“It’s a really exciting time for electric vehicles,” said Robbie. “More people are choosing to go electric, leading the way to a more sustainable future and the Nissan BladeGlider hints at the future of smarter performance cars.”
Director of Electric Vehicles for Nissan Europe. Gareth Dunsmore said,
“The electric revolution is happening.
As the global leader in electric vehicles, and with mass adoption just around the corner, it is more important than ever that we showcase all of the benefits of driving an electric car – from energy efficiency, to sustainability, from handling to performance. Having Margot on board will support us in spreading news of the personal and societal benefits of electric vehicles to more people than ever before. Nissan’s Electrify the World movement recognizes the importance of us all working together to achieve positive change in our communities. We want to inspire people to take meaningful steps towards cleaner, safer cities.”
Nissan will display the BladeGlider at the 87th Geneva International Motor Show from March 7 to 19, 2017. Developed from a concept car first debuted in 2013, the all-electric sportscar that Nissan says is a precursor to a suite of future technologies that will combine Intelligent Mobility, environmentally friendly impact and sports-car driving capabilities.
Monte Carlo provided the perfect location for Nissan to reveal its exciting new partnership with Margot Robbie. Monaco also has an ambitious strategy to decrease carbon emissions by 50% by the year 2030, sound familiar Aussies?.
Nissan express a high-level of commitment to electric vehicles by adding (and paying for) Robbie to join the brand. She’s an A-list actor and wouldn’t come cheap. Nissan has form in this area, with their long running environmentally-friendly efforts with the Leaf, as well as their efforts to make the fastest electric car to climb the notorious Pikes Peak hill climb. Nissan also also has electric products like the intelligent xStorage Home unit and vehicle-to-grid technology, which harness the power of battery technology from electric vehicles.