Social ranking service Klout has just begun offering Perks to social influencers in Australia. Klout Perks work by companies partnering with Klout to offer deals to individuals who have a Klout score (or influence ranking) over a specific value. The idea is that those of us who are very social active, like to discuss things. By putting product or services in the hands of influential people, its likely those people will discuss the experience with their audience, therefore resulting in a social recommendation rather than a traditional marketing message.
This is big business. One of the reasons for Facebook’s enormous valuation is this same reason. Recommendations from a friend or someone you trust is multiple times more likely to result in a sale than any other type of advertising.
Until now, Klout perks had been reserved for those in the US, well today Australians get their first Klout perk from Red Bull.
Red Bull MOBILE is giving key Australian influencers a fully loaded SIM card. The top 10 people will have a chance to win a Red Bull MOBILE handset and exclusive access to the World of Red Bull events and activities. For one month these 10 people will share their Red Bull experiences for a chance to win a VIP trip for two to the 2012 Australian F1 Grand Prix.
The specific Klout score required to earn this Red Bull SIM card isn’t specified, but I can tell you that K64 was enough for me.
More information @ Klout