Twitter’s $250,000 prize for developers #HelloWorld #Promote


    This afternoon I had the opportunity to sit down with Katie Penn, head of platform growth at Twitter and Jenny Goodridge, head of business development, Twitter Australia for an exclusive interview ahead of their #HelloWorld developer event tonight.

    #HelloWorld is an event held around the world to help Twitter connect with developers and tonight is the Australian leg of the Hello World tour.

    When asked about Australian developer adoption of the Twitter platform. In the local biz dev role for around 7 months now, Goodridge says the company is investing in giving developers the tools to best make use of real-time. Whether your a 2 person startup or a development team inside a fortune 500 company, their focus is absolutely sure ensuring that business can better achieve their objectives.


    Penn says the #HelloWorld tour globally is also about bringing developers into the office, meeting them, listening to them and even interacting with their local developer communities. Last night for example, the international Twitter staff (out here for a week) attended an API dev event and will also attend to CoderFactory and these conversations will be taken back to HQ to make the product better.


    Now for some announcements.. Twitter Australia will encourage people to setup developer communities across the countries. The details on how they’ll go about this will come at tonight’s event. The second announcement is a big one..

    #Promote Ads API competition

    Twitter is about to launch a new competition called #Promote to drive more development on the Twitter Ads API and will offer a $250,000 cash prize open to startups, innovators and developers. That’s a massive announcement and one that will certainly encourage local developers to learn and build on Twitter.

    In light of PayPal’s recent termination of their Battlehack event, this is a great opportunity for developers to get after and is open to Australian developers. We’ll have more details for you once the official announcement is made tonight.

    At the end of tonight’s event, the competition was confirmed. Interestingly there’s an extra sweetener in this worldwide competition. Regional winners from NA, EMEA, APAC, LATAM can also win a prize of $125,000 in Twitter advertising. The winners will also get featured on the high-traffic Twitter blog.

    The competition kicks off today, however there’s many other key dates on the way to success.

    • #Promote Ads API Challenge: April 11th – August 31st, 2016
    • Final Submissions due August 31st, 2016
    • Regional finalist selected: September 9th, 2016
    • Regional finalist demo day: September 9th – 16th, 2016
    • Twitter Awards Winners Announced: September 28th – October 2nd, 2016

    You can visit for all the competition details.


    Prior to the joint interview, I posted on Twitter asking for questions, here’s the most important response to a question often asked by Twitter developers.

    @PunyWeakling – What’s going on with the token limit and 3rd party apps?

    “Our focus now is mobile services, and we’re investing in that continuously, bringing Fastlane on-board is one of those offerings to help save a million developer hours, in terms of token limits, we’re at where we’re at right now, we’re constantly listening, but we are investing in mobile services and toolkits to help developers.”

    There’s a lot more from the interview that will be published over the next few days, but now with 50 employees in Australia, Twitter, its great to see Twitter invest here.



    Jason Cartwright
    Jason Cartwright
    Creator of techAU, Jason has spent the dozen+ years covering technology in Australia and around the world. Bringing a background in multimedia and passion for technology to the job, Cartwright delivers detailed product reviews, event coverage and industry news on a daily basis. Disclaimer: Tesla Shareholder from 20/01/2021

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