Dominos is a technology company that happens to make pizzas. First drones, now AI

Domino’s are a technology company that happens to ship pizzas. Not content with using drones, they’re now embracing AI. Today the company is launching their first step into Artificial...

Domino’s are a technology company that happens to ship pizzas. Not content with using drones, they’re now embracing AI. Today the company is launching their first step into Artificial Intelligence. Dominos now has a virtual, voice-activated assistant, a first for the Australian retail industry.

DRU Assist (Domino’s Robotic Unit) will help customers place their favourite order faster, find out what’s new and get a great deal, while also adding personality to the online ordering process.

Domino’s Group CEO and Managing Director, Don Meij said,

DRU Assist is the first ever virtual assistant available to help customers place their orders online in the Australian QSR industry.

Domino’s customers will be able to ask DRU Assist either via text on the web or voice recognition in the app to order their favourite pizzas and make customizations

DRU Assist is available on desktop and within the Domino’s app, DRU Assist is the latest addition to the DRU (Domino’s Robotic Unit) platform, and is launching as a public beta* starting today. With a natural language voice engine powered by industry leader Nuance, DRU Assist can chat to Domino’s customers with his usual cheeky, fun personality and recognise customer’s orders verbally in the app.

We encourage all Domino’s customers across Australia to order via DRU in the app or on the web, and be a part of the beginning of AI in Australia.

DRU Assist, and AI, will become the leading future platform for ordering, management, marketing and delivery as part of the DRU Platform, a machine learning and AI ecosystem.

Dominos says they plan to work with third party partners to integrate the DRU Assist platform into other devices and channels, including smart home devices – this is the way of the future.

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