BYD is one of the fastest growing automakers in the world and they have just announced the pricing details for their BYD Seal. The Seal, also known as the Atto 4 in some markets is a luxury mid-sized sedan, here to compete at the top of the sales charts.
The BYD Seal is a slick design is backed up by impressive performance, great range and perhaps the most important detail for sales, an affordable price. The BYD Australia website has been updated with the order page now live for the Seal, adding to the Dolphin and Atto 3 Electric Vehicles.
The Seal will go on sale in Australia for $49,888, while the mid-tier option costs A$58,798 plus on, while the top option costs A$68,798.
The BYD Seal is offered in 3 specs, Dynamic, Premium, Performance with the top-spec offering impressive acceleration of just 3.8 seconds to go from 0-100km/hr powered by an AWD drivetrain and a top speed of 180km/hr. There’s no doubt that’s a fast car, particularly for those upgrading from an ICE vehicle.
This price is less than the Tesla Model 3 that starts at A$61,900 for the RWD model and $71,900 for the Long Range option. With the BYD Seal coming in at an aggressive price point, it will help Australia’s growing adoption of electric vehicles.
|BYD Seal||Tesla Model 3||Difference|
|Dynamic – A$49,888||Model 3 (SR) – $61,900||$12,012|
|Premium – A$58,798||Long Range – $71,900||$13,102|
|Performance – A$68,798||Performance – $87,495 (not available)||$18,697|
Australia is getting an exclusive ocean blue interior option, alongside the standard black offering.
Luke Todd from EVDirect.com was part of the launch, confirmed the first BYD Seal deliveries will start in Australia in December!
The BYD Seal will be on show at the BYD Megastore Experience Centre in Alexandria, NSW. BYD is also working on a QLD location where the seal will also be on display.
BYD also highlighted during the launch that they’ve been able to achieve price parity with internal combustion engine vehicles and once you account for lower ongoing costs, the total cost of ownership is dramatically cheaper that the traditional choice.
In the coming months, BYD will launch a loyalty and referral program. BYD owners can accumulate points in the loyalty program by buying a vehicle, accessories and using green energy to recharge the vehicle. There’ll also be a referral element for test drives and vehicle purchases, which sounds like the closest thing to Tesla’s successful referral program that we’ve seen in Australia.
Orders open at 7:45PM today, October 17th.
If you missed the event live, you can watch it below.
Let us know in the comments if you’re a buyer for that price.